Social Media Certification Exam

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.

false

True or false? 12% of people generate 70% of the impact online.

false

True or false? Asking for reviews is something you should never do in social media.

false

True or false? Curating content means publishing someone else's content as if it were your own.

false

True or false? The longer your social posts, the more likely that content will be seen and re-shared.

false

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

false

Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________.

interest, intent

Which KPI is most likely to be a vanity metric?

Reach

True or false? It's not a good policy to delete all negative comments.

true

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

true

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.

true

True or false? It's always better to target your ads towards as broad a group of people as possible.

False

An ad for your upcoming webinar on network security should lead people directly to ___________.

a link to quickly register for seminar

Which of the following is NOT a type of influencer?

attorney

If you don't have your _____________ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be.

business goals/buyer persona

A(n) ________ outlines guidelines and best practices for employees to follow on social media.

social media policy

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.

true

True or false? Your campaign should also help the influencer build authority and further their own content or reach.

true