Social media Hubspot test 1
True or False? A buyer persona is as important as business objectives when developing a social media strategy.
True
Which of the below is NOT one of the five types of social media models?
distributed
Which KPI is most likely to be a vanity metric?
Reach
Which network has the longest life for a piece of content
True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
True
True or False? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
True
What do senior leaders care about when it comes to your social media plan? Choose all that apply.
competitive advantage customer satisfaction
What should you do to secure executive buy-in if you're starting a social media project and don't have past campaign to use as a benchmark?
position your program as an experiment or pilot
Which of these KPI's demonstrate engagement? Choose all that apply.
sharing and retweets likes or favorites.
Why do stakeholders matter as you begin to develop your team structure?
stakeholders needs may be the same as your needs and their buy-in may help you influence senior leaders
Why would you want a service to help you manage and discover influence?
to identify individuals who have the biggest following and high social clout
