SOCIAL MEDIA MARKETING CH. 15 & 16

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best buy's social media policy mandates that employees disclose their affiliation with best buy and include the disclaimer

"my views are expressed as my own"

a social media policy should have rules and responsibilities for governance tasks. this should be assigned to ___________

a company spokesperson responsible for answering questions about your company on social media

what is an advocacy team responsible for?

all of these are correct

The rules and regulations within a social media policy consist of

all of these options

a benefit of employee advocacy for an employee is

all of these options

a benefit of employee advocacy for an employer is

all of these options

a social media crisis policy should include

all of these options

to track the success of an employee advocacy program, you must

all of these options

a clear ______ means that all info and communication decisions surrounding the crisis goes through the leader of the crisis team

chain of command

why is employee advocacy important to consider as a key for organizations and brands?

employees embody company culutre and values, so are more trusted than official spokespeople

which social network is the most popular for employees sharing company-related content online?

facebook

when should a company respond to a crisis?

immediately

social media lisenting

informs strategic decisions (e.g product development and improvements)

why is social media monitoring an important part of issue and crisis management?

it can help flag an issue or crisis so you can start to manage it more quickly

what is NOT a qualification of social media crisis?

it only happens in certain industries

why is social media monitoring a standalone activity for a business?

it's not. social media monitoring should be integrated with an organization's internal and external research and monitoring

a social media response plan does NOT include

legal risks

in order to avoid threats on social media employees should

none of these options

to get employees to "buy in" you must

show how participation will benefit them

what's a good way to collect personal data when you're trying to resolve a customer service issue on social media?

take it offline by trying to move to a direct message or DM

what is NOT a best practice for crisis communication efforts on social media?

taking a break from social media and let the audience take over the conversation

which is an example of employee advocacy?

the promotion of a company or brand by employees who share information about their company's brand, product or services in their social media networks

bashtag

user generated negative hashtags that are used to bring forth negativity towards the brand

social media crises, according to Tim Coombs are often compared to

zombies


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