SOCIAL MEDIA MARKETING CH. 15 & 16
best buy's social media policy mandates that employees disclose their affiliation with best buy and include the disclaimer
"my views are expressed as my own"
a social media policy should have rules and responsibilities for governance tasks. this should be assigned to ___________
a company spokesperson responsible for answering questions about your company on social media
what is an advocacy team responsible for?
all of these are correct
The rules and regulations within a social media policy consist of
all of these options
a benefit of employee advocacy for an employee is
all of these options
a benefit of employee advocacy for an employer is
all of these options
a social media crisis policy should include
all of these options
to track the success of an employee advocacy program, you must
all of these options
a clear ______ means that all info and communication decisions surrounding the crisis goes through the leader of the crisis team
chain of command
why is employee advocacy important to consider as a key for organizations and brands?
employees embody company culutre and values, so are more trusted than official spokespeople
which social network is the most popular for employees sharing company-related content online?
when should a company respond to a crisis?
immediately
social media lisenting
informs strategic decisions (e.g product development and improvements)
why is social media monitoring an important part of issue and crisis management?
it can help flag an issue or crisis so you can start to manage it more quickly
what is NOT a qualification of social media crisis?
it only happens in certain industries
why is social media monitoring a standalone activity for a business?
it's not. social media monitoring should be integrated with an organization's internal and external research and monitoring
a social media response plan does NOT include
legal risks
in order to avoid threats on social media employees should
none of these options
to get employees to "buy in" you must
show how participation will benefit them
what's a good way to collect personal data when you're trying to resolve a customer service issue on social media?
take it offline by trying to move to a direct message or DM
what is NOT a best practice for crisis communication efforts on social media?
taking a break from social media and let the audience take over the conversation
which is an example of employee advocacy?
the promotion of a company or brand by employees who share information about their company's brand, product or services in their social media networks
bashtag
user generated negative hashtags that are used to bring forth negativity towards the brand
social media crises, according to Tim Coombs are often compared to
zombies
