Social Media Marketing Snapchat

8 types of organic content to post on snapchat

1. behind the scenes 2. interactive projects 3. takeovers 4. user-generated campaigns 5. how-to videos 6. interviews with senior leaders 7. games 8. commentary on news

What is on the app/platform

18-24 yr olds: 36% 13-17 yr olds: 22% 25-34 yr olds: 27% Roughly 58% of snapchat users are female and 41% are male. Male audience is currently in decline The U.S. has the most snapchat users (108 million) followed by India (74.3 million) Active snapchatters open the app 30 times per day Millennials and Gen z

Snapchat stats

280+ million daily active snapchat users 53% of all internet users aged between 15 and 25 years use snapchat As of january 2021, the U.S. had the biggest snapchat user base of 108 million users According to snapchat, the average daily active user opens the apps camera more than 30 times a day, spending at least 30 minutes on the app

Birth of the bitmoji

A bitmoji is a cartoon icon that represents you. Since snapchat bought the bitmoji app, it has been implementing bitmoji throughout the network, including in snapcodes

Snapchat features 2

Snap -a Snap is a picture or video you send through the app to one or more of your friends. Stories -the Stories section of Snapchat showcases photos and videos that you'd like to share with all your Snapchat friends. Custom Stories -custom Stories allow groups to create Stories together. Filter -a Snapchat filter is a fun way to jazz up your Snaps by adding an overlay or other special effects. Filters can change based on special events or holidays, location, or time of day. Snapchat lens -snapchat lenses allow you to add animated special effects to your photos or videos. Unlike filters, you use lenses while you are taking a Snap. Geofilter -these are filters unique to your current location. Can cost as little as $5.99 to add your very own filter.

Snapchat features

Snapcode -unique QR-style codes you can scan to add friends or access features and content on Snapchat. Discover page -swipe left from the camera to find this page, which displays Stories from publishers and other creators, including those you have subscribed to and those you might be interested in based on the Snapchat algorithm. Snap Map -the Snap Map shows your location and the locations of all of your friends, so you can see what's happening right now, right where you are. To access the Snap Map, pinch in on your screen. If you don't want to share your location, you can always put yourself in ghost mode. Context Cards -context Cards use information from Snapchat's partners, like Tripadvisor and Foursquare, to provide additional information about a place mentioned in a Snap, or allow you to take actions like booking a ride or reserving a table for dinner. You can access Context Cards by swiping up on a Snap or Story.

Snapchat stats 2

There are 35 million businesses listed on snap maps Research has indicated that snapchat is the most used app when shopping and socializing with friends Snapchat users are 60% more likely to make impulse purchases

Influencers and snapchat

There are plenty of snapchat influencers out there, but when compared to other social media platforms this app is only a favorite for a select few Snapchat doesnt offer them a seamless method to promote their content or products through the app Now have verified influencers making it say for brands and users to identify them on the platform 4 out of 10 users say they discovered brands through the app

Using snapchat for your brand

Username: the only way to change your username is to create a whole new account Set up a business account to place ads in their ads manager

Paid ads

Ad types Snap ads- this is the most basic format offered by snapchat. They can be videos, photos, gifs, etc. Snap ads are displayed between Snapchat content types and allow users to take immediate action, such as swiping up to a URL or installing an app Story ads- story ads are displayed in the discover feed, with a cover photo and a headline. When a user taps your title, a collection of ads open, similar to personal snapchat stories Filters and lenses- can be geo targeted Product ads- upload your catalog and create shoppable ads, aka product ads Dynamic ads- syncing a product catalog with dynamic ads allows snapchat to be automatically updated about changes to products like price and availability so you can run "always on" campaigns Snapchat pixel- track signups, sales and traffic Campaign goals- brand awareness, website views, lead generation, app installs, deep linking in ads, engagement, catalog sales