Social Media Marketing Test
Target return pricing is pricing to cover all costs and which of the following?
Either a percentage return or a specific dollar return, which are two ways of measuring target returns
The Sherman Antitrust Act of 1890 did which of the following?
Eliminated price fixing
The penetration price policy is a good strategy when which of the following markets is small?
Elite
Which of the following is NOT a price level policy?
Flexible price policy
Which of the following is NOT a pricing objective?
Goal oriented
Which of the following is NOT a goal of pricing?
Increasing business from competitors
Which of the following is true of bait pricing?
It is considered extremely aggressive
A basic published or advertised price, often subject to discount, describes which of the following?
List price
Which of the following is a step in the product life cycle?
Market maturity
Demand-backward pricing is also known as which of the following?
Market minus pricing
Which of the following describes one price policies?
Offers the same price to all customers who purchase products under essentially the same conditions and the same quantities
What is the example for companies passing on extra costs to customers used in the presentation in regard to declining profit margins?
Oil
Manufacturers use break-even point calculations to help do what with a product?
Price
Which of the following is NOT an advantage of one price policies?
Price adjustments by salespeople
Which government regulation strengthened provisions of the Clayton Act?
Robinson-Patman Act
Which of the following is a true statement about profit oriented objectives?
Sets out to make as much profit as possible
Status quo-oriented objectives can help with which of the following?
Stabilizing prices
When do companies begin to make a profit?
When the break even point is reached
Which of the following is an example of value-in-use pricing?
A car company advertises their pricing to save money in the long term because their new system cuts labor costs
The idea of prestige pricing suggests which of the following?
A higher price suggests higher quality
