Social Media Unit 6 through 8

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What element of Pinterest can help potential followers learn more about your product and company

A compelling description

Before using your Twitter account to market your personal brand, you should evaluate

All of the above

Before watching a video on YouTube for educational purposes, you should first

All of the above

LinkedIn users can locate contacts by

All of the above

Even elementary school students can benefit from the educational aspects of LinkedIn.

False

Social media etiquette dictates that you accept friend requests from clients.

False

Humor plays no part in establishing a personal brand.

False

In the About section of a product Facebook page, you can include

A link to your blog

What types of people can you learn from on Twitter?

Anyone interested in the topic

It's important that you update your blog and social media accounts

Consistantly

A personal brand can grant self-employed individuals with

Credibility

By selecting "Students and Recent Grads" from the "Jobs" menu, you can browse

Entry-level jobs

A picture from the school website is automatically uploaded on the classroom Facebook page.

False

Twitter is only useful for keeping in touch with existing contacts, not making new ones.

False

Using promoted tweets is a good way to market a new product

False

Which social media platform is most useful for learning about the industry in which you wish to one day work?

LinkedIn

When marketing a personal brand via a blog post, what tone should you use?

Personable but professional

What academic and professional field is very closely related to marketing?

Psychology

From 1995 to 1997, the number of web users

Quadrupled

Which of the following would make a good headline on LinkedIn?

Studying Educational Technology at University of Florida

Which new Facebook feature allows you to control who sees your posts?

The in-post privacy feature

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.

True

Short paragraphs are more suitable for a blog post

True

Students can create their own classroom Facebook pages.

True

The About section of your Facebook profile should include a link to your blog.

True

The first spam was sent by a law firm.

True

Which tried and true marketing strategy does social media leverage on a mass scale?

Word of mouth

For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?

Because it doubles as a search engine optimization tool

Why does news usually break on Twitter first?

Because of its expediency

Most people use Twitter to

Broadcast public messages

The tone of your Twitter bio should be

Credible and enthusiastic

Companies must pay a fee to have a Facebook Timeline.

False

To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to

Follow companies in your field

Collaborating face-to-face with colleagues across the globe is easy thanks to

Google+ Hangouts

Companies use Pinterest primarily for the purposes of

Increasing sales

It's important to use bullet points when blogging because they

Make the text easier to scan

The best way to clear your Reader is to

Mark all posts as "read"

It is a good idea to check your Reader at least

Once a day

In 2006, how many different blogs were on the Web?

Over 50 million

Up until fairly recently, what medium dominated the advertising and marketing industries?

Print media

The length of a company's blog post should be aligned with

The attention span of the target market

All of the following are potential benefits of a classroom Facebook page except

The option of soliciting opinions from other Facebook users outside of the class

When determining the tone of their tweets, marketers should consider

The target audience

Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.

True

Desktop publishing made print media more cost-effective.

True

Facebook product pages come with unique web addresses

True

The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform.

True

Watching videos on YouTube has the potential to increase your grades.

True

Your blog should include both a Facebook and a Twitter button.

True

Which of the following is the best way to keep up with trends in your industry?

Use social media

When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?

Use the search function

Which of the following websites helps Twitter users find industry trendsetters to follow?

WeFollow

When does Google AdWords charge a company?

When a web user clicks on the advertisement

If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?

#tech

Companies are limited to how many characters when writing their bios?

160 characters

Posting job leads on social media sites decreases the average company's recruiting costs by about

50%

In order to be a good marketer, you must understand people's

All of the above

The best accounts to follow on Twitter are the promoted accounts.

False

The +1 button on Google + functions exactly like the Facebook "like" button.

False

In which decade did television begin to generate more advertising revenue than print and radio?

The 1950s

Google Groups can be public or private.

True

It is possible to link your Facebook and Twitter accounts.

True

Whether or not you "friend" a client on a social media network should depend on

How you use that social media network

Social media marketing primarily seeks to enhance what aspect of a product?

Its popularity

Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is

Professional

Google Reader allows users to

Read content from all over the web in one place

Which of the following features of Google Groups allows users to share notes and research with other members?

Real-time editing

Before you begin marketing your personal brand, you need to have a plan to protect your

Reputation

The first post on your blog should do all of the following except

Retell a funny story or anecdote

In order to reach a larger audience, marketers should encourage their followers to

Retweet their tweets

Companies should begin researching hashtags by

Searching www.hashtags.org

Google AdWords was the first Pay-per-Click provider.

True

Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you.

False

LinkedIn is the most visual of all social media sites.

False

Formal academic prose should be used when writing a company blog post.

False


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