Social Media Unit 6 through 8
What element of Pinterest can help potential followers learn more about your product and company
A compelling description
Before using your Twitter account to market your personal brand, you should evaluate
All of the above
Before watching a video on YouTube for educational purposes, you should first
All of the above
LinkedIn users can locate contacts by
All of the above
Even elementary school students can benefit from the educational aspects of LinkedIn.
False
Social media etiquette dictates that you accept friend requests from clients.
False
Humor plays no part in establishing a personal brand.
False
In the About section of a product Facebook page, you can include
A link to your blog
What types of people can you learn from on Twitter?
Anyone interested in the topic
It's important that you update your blog and social media accounts
Consistantly
A personal brand can grant self-employed individuals with
Credibility
By selecting "Students and Recent Grads" from the "Jobs" menu, you can browse
Entry-level jobs
A picture from the school website is automatically uploaded on the classroom Facebook page.
False
Twitter is only useful for keeping in touch with existing contacts, not making new ones.
False
Using promoted tweets is a good way to market a new product
False
Which social media platform is most useful for learning about the industry in which you wish to one day work?
When marketing a personal brand via a blog post, what tone should you use?
Personable but professional
What academic and professional field is very closely related to marketing?
Psychology
From 1995 to 1997, the number of web users
Quadrupled
Which of the following would make a good headline on LinkedIn?
Studying Educational Technology at University of Florida
Which new Facebook feature allows you to control who sees your posts?
The in-post privacy feature
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.
True
Short paragraphs are more suitable for a blog post
True
Students can create their own classroom Facebook pages.
True
The About section of your Facebook profile should include a link to your blog.
True
The first spam was sent by a law firm.
True
Which tried and true marketing strategy does social media leverage on a mass scale?
Word of mouth
For what primary reason do marketers covet the Google+ +1 button above all other social media marketing strategies?
Because it doubles as a search engine optimization tool
Why does news usually break on Twitter first?
Because of its expediency
Most people use Twitter to
Broadcast public messages
The tone of your Twitter bio should be
Credible and enthusiastic
Companies must pay a fee to have a Facebook Timeline.
False
To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to
Follow companies in your field
Collaborating face-to-face with colleagues across the globe is easy thanks to
Google+ Hangouts
Companies use Pinterest primarily for the purposes of
Increasing sales
It's important to use bullet points when blogging because they
Make the text easier to scan
The best way to clear your Reader is to
Mark all posts as "read"
It is a good idea to check your Reader at least
Once a day
In 2006, how many different blogs were on the Web?
Over 50 million
Up until fairly recently, what medium dominated the advertising and marketing industries?
Print media
The length of a company's blog post should be aligned with
The attention span of the target market
All of the following are potential benefits of a classroom Facebook page except
The option of soliciting opinions from other Facebook users outside of the class
When determining the tone of their tweets, marketers should consider
The target audience
Companies cannot use Google+ to reach out to prospects unless those prospects add the company to their circles.
True
Desktop publishing made print media more cost-effective.
True
Facebook product pages come with unique web addresses
True
The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform.
True
Watching videos on YouTube has the potential to increase your grades.
True
Your blog should include both a Facebook and a Twitter button.
True
Which of the following is the best way to keep up with trends in your industry?
Use social media
When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?
Use the search function
Which of the following websites helps Twitter users find industry trendsetters to follow?
WeFollow
When does Google AdWords charge a company?
When a web user clicks on the advertisement
If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?
#tech
Companies are limited to how many characters when writing their bios?
160 characters
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
In order to be a good marketer, you must understand people's
All of the above
The best accounts to follow on Twitter are the promoted accounts.
False
The +1 button on Google + functions exactly like the Facebook "like" button.
False
In which decade did television begin to generate more advertising revenue than print and radio?
The 1950s
Google Groups can be public or private.
True
It is possible to link your Facebook and Twitter accounts.
True
Whether or not you "friend" a client on a social media network should depend on
How you use that social media network
Social media marketing primarily seeks to enhance what aspect of a product?
Its popularity
Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is
Professional
Google Reader allows users to
Read content from all over the web in one place
Which of the following features of Google Groups allows users to share notes and research with other members?
Real-time editing
Before you begin marketing your personal brand, you need to have a plan to protect your
Reputation
The first post on your blog should do all of the following except
Retell a funny story or anecdote
In order to reach a larger audience, marketers should encourage their followers to
Retweet their tweets
Companies should begin researching hashtags by
Searching www.hashtags.org
Google AdWords was the first Pay-per-Click provider.
True
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you.
False
LinkedIn is the most visual of all social media sites.
False
Formal academic prose should be used when writing a company blog post.
False
