Social Psych Exam 2
The ABC's of social psychology are affect, behavior, and cognition. Put the three major concepts of chapter 5 in this ABC order by considering whether they correspond to affect, behavior, or cognition
Prejudice, discrimination, stereotype
Discuss three alternatives to cognitive dissonance theory
Self- perception theory, impression management theory, self-affirmation theory
Identify and explain the process whereby the source of a message gradually loses its impact over time
The sleeper effect states that a message will lose its impact over time if it was delivered by a credible source, this is because the message and source become disassociated over time. The person remembers the message but not the source, so source credibility wears off.
The tendency to perceive individuals who differ from expectations as even more different that they really are is called
a contrast effect
The physical attractiveness of a spokes model will have greater effect if the product is endorsed is
a hair care product
Impression management theory suggest that people change their attitudes to match their behaviors in an effort to
appear consistent
An unpleasant psychological state often aroused when people hold two conflicting cognition is called
cognitive dissonance
Social categorization is advantageous because it
frees up cognitive resources
Describe three mechanisms that help explain why stereotypes persists even when people are presented with stereotype-inconsistent information
illusory correlation theory, subtyping, conformation bias
realistic conflict theory proposes that
inter-group hostility arises from competition among groups for scarce but valued resources
People tend to perceive their in-group as relatively homogeneous when the in-group
is being threatened by by an out-group
According to the theory of planned behavior, one reason that a person's behavior might not be consistent with that person's attitudes is that the behavior
is determined by norms that are counter to the persons attitudes
The more products a celebrity endorses the
less trustworthy she becomes in the eyes of consumers
The mirrors in shopping malls may reduce shoplifting because
mirrors increase self-awareness, which makes negative attitudes towards shoplifting accessible
People high in cognition are
more likely to process a message along the central route
Stereotypes differ from prejudice and discrimination in that stereotypes concern
positive or negative beliefs about a social group
Negative feelings directed at others strictly because of their membership in a particular social category is called
prejudice
Stereotypes, prejudice, and discrimination are
problematic world-wide
One potential problem with self-report measure is that
respondents might not respond truthfully
The idea that we infer our own attitudes by coolly observing ourselves and the circumstances of our behavior is most consistent with
self-perception theory
The most direct and straightforward way to assess an attitude is through the use of
self-report measures
The theory planned behavior posits that behavior is a function of attitudes, subjective norms, behavioral intentions and
the amount of control we perceive to have over our behavior
Sociocultural factors that influence stereotyping include all of the following except
the effects of priming
All of the following are mechanisms that perpetuate stereotypes except
the jigsaw classroom
The process by which a person is persuaded by cues in the persuasion context rather than thinking critically about the content of a persuasive message is called
the peripheral route to persuasion
Describe two ways in which gender stereotypes are strengthened and maintained
through institutions and social roles, division of labor. discriminate against women and aging
Attitudes are best understood as
varying in strength along both positive and negative dimensions
An attitude is implicit if
you are not aware of it
