SPC 1017

1. (T/F) Persuasive speakers may set their goals the weakening of their audience's existing attitudes, beliefs, or values.

True

10. (T/F) As a general rule, persuasive speakers should never ask an audience to do something they have not done themselves.

True

3. (T/F) In preparing for a persuasive presentation, it is important to remember that generally listeners will actively avoid information that contradicts their existing attitudes, beliefs, and values.

True

4. (T/F) If you use reasoning from specific instances to generalizations as a logical appeal in a persuasive speech, it is important to consider the number of specific instances you are using.

True

5. (T/F) In regard for supporting materials for persuasive speeches, logical appeals tend to have the most lasting effect.

True

5. When you have very limited time to present a persuasive speech, the best strategy for moving your audience toward your position is to __________ a. Ask for small changes in beliefs, attitudes, values, or behavior b. Ask for large changes in beliefs, attitudes, values, or behavior to ensure some movement c. Focus on your assertions rather than presenting supporting evidence d. State your position early in your presentation, particularly if you know the audience may be predisposed to disagree with it

a. Ask for small changes in beliefs, attitudes, values, or behavior

15. In her speech advocating volunteering, Clarissa remarked, "By volunteering you get a chance to become more than a spectator in your city, you gain a sense of community spirit and start to see yourself as part of a community of neighbors and friends." Clarissa has made a motivational appeal based primarily on the need for a. Belonging b. Self-esteem c. Self-actualization d. Safety

a. Belonging

18. If Bonnie's thesis of her persuasive speech is "Capital Punishment deters crime" we can assume that she is addressing a question of: a. Fact b. Value c. Policy d. Proposition

a. Fact

1. Persuasion is best described as the process of: a. Influencing another persons attitude, beliefs, values and/or behaviors b. Changing people's mind c. Getting an audience to believe what you believe d. Convincing people to do something they've never done before

a. Influencing another persons attitude, beliefs, values and/or behaviors

3. The principal of selective exposure suggests: a. Listeners actively seek information that support their existing opinions, beliefs, values, decisions b. Listeners actively seek information that others do not have...

a. Listeners actively seek information that support their existing opinions, beliefs, values, decisions

6. Identification in persuasion refers to a. Showing your audience that you share with them important beliefs, attitudes and values b. Analyzing the cultural identifiers of your audience c. Explicitly stating your thesis

a. Showing your audience that you share with them important beliefs, attitudes and values

2. According to the book, an attitude can be defined as: a. The tendency to respond to something in a certain way b. The conviction in the existence or reality of something c. An indicator of what people feel is good or bad, ethical or unethical, just or unjust d. Overt, observable actions

a. The tendency to respond to something in a certain way

16. To demonstrate character in a speech, stress a. Your fairness b. Your concern for today's wellness c. Your knowledge d.

a. Your fairness

7. Arguing from logical appeals in persuasive speaking: a. Is tricky because most people don't think logically b. Generally leads to more permanent commitment to your position and resistance to counterarguments

b. Generally leads to more permanent commitment to your position and resistance to counterarguments

13. In his speech announcing his candidacy for mayor, Hugh states, "Crime is a problem in our city. We beed a better system of locking up the career criminals and patrolling our streets, and I have a plan to do just that." Hugh has used an emotional appeal to his audience's ______________ needs. a. Physiological b. Safety c. Belonging and love d. Self-actualization

b. Safety

19. If the thesis for Horace's persuasive speech is "Capital punishment is inhumane", then we can assume he is addressing a question of: a. Fact b. Value c. Policy d. Proposition

b. Value

4. The amounts of change principle suggest that persuasive efforts are more effective if you a. Ask an audience for large changes in attitudes, beliefs, and values to ensure some movement toward your position b. Present little evidence or reasons for change as not to confuse your audience c. Ask for small changes in attitudes, beliefs, and values if the audience is opposed to your position d. Only ask for large changes in attitudes, beliefs, and values if the audience is opposed to your position

c. Ask for small changes in attitudes, beliefs, and values if the audience is opposed to your position

12. Meagan states, "We need to build a better sense of community on campus by making the student center a place where students want to come to meet friends, share meals, and just talk. I have a plan to make that happen." Meagan is using an emotional appeal to her audience's __________ needs. a. Physiological b. Safety c. Belonging and loving d. Self-actualization

c. Belonging and loving

10. If you argue that smoking in public places should be banned because cancer can result from breathing second-hand smoke, which type of argument are you using: a. Sign b. Credibility c. Cause and Effect d. Specific Instances

c. Cause and Effect

20. If the thesis for Celia's persuasive speech is "Capital punishment should be eliminated" we can assume she is addressing a question of: a. Fact b. Value c. Policy d. Proposition

c. Policy

11. In her persuasive aimed at convincing her audience that global warming is a serious problem, Tere presents information on changing weather patterns, ice-caps depletions. and changes in arctic flow. Tere's use of reasoning is an example of reasoning form. a. Credibility b. Cause and effect c. Sign d. Specific instances and generalizations

c. Sign

8. Credibility appeals focus on demonstrating the qualities of competence, character, and _______.

charisma

17. To demonstrate charisma in a speech a. Express a positive attitude b. Covey dynamism and assertiveness c. Be enthusiastic d. All of the above

d. All of the above

14. Credibility refers most closely to what we call: a. Emphatic Ability b. Effectiveness c. Persuasiveness d. Believability

d. Believability

8. In his persuasive speech on eliminating the general education requirements at State U, Barry argues, "I've already taken two of the required fifteen courses, and believe me they were a waste of time." Barry's use of reasoning from specific instances to a generalization is: a. Valid because he is using his own experience b. Invalid because he didn't state what classes he took c. Valid because it is something his audience can relate to d. Invalid because the number of specific instances isn't large enough or diverse enough

d. Invalid because the number of specific instances isn't large enough or diverse enough

9. In his speech advocating a smoking ban on campus, Reginald stated, "Last month I distributed over 500 surveys to students asking if they favored a campus-wide smoking ban, and 395 indicated that they did. It is clear that the student body at State U. favors a smoking ban." Reginald has used reasoning from a. Analogy b. Cause and effect c. Sign d. Specific instances and generalization

d. Specific instances and generalization

5. (Completion) The three general types of supporting material used in persuasion are __________ appeals, __________ appeals, and __________ appeals.

logical/credibility/emotional

3. (Completion) The greater and more important change you want to produce in your audience, the ______ difficult task will be.

more

1. (Completion) _______ is the process of ________ another person's attitudes, beliefs, values, and/or behaviors

persuasion/influencing

10. Persuasive speeches that urge an audience to do something about an issue are question of ______.

policy

7. (Completion) Maslow's hierarchy of needs includes five levels: 1. physiological, 2. _______, 3. belonging and love, 4. _______, and 5. self-actualization.

safety/self-esteem

2. (Completion) Listeners actively seek out information that supports their opinions, beliefs, values, decisions, and behaviors and actively avoid information that contradicts their existing opinions, beliefs, attitudes, values, decisions, and behaviors. This statement best supports the principle of _________.

selective exposure

6. (Completion) Bobby and Billy have been working together for a month. Bobby observes that Billy overeats, is regularly tired, and has extreme thirst. Bobby concludes that Billy has hyperthyroidism since these are symptoms that frequently accompany this condition. This case illustrates logical reasoning from _______.

sign

4. (Completion) Persuasive speeches serve three major goals: 1. to strengthen [blank] attitudes, beliefs, or values; 2. to change attitudes, beliefs, or values; 3. _______

to motivate your audience to take action.

9. Persuasive speeches on questions of fact lend themselves most clearly to _______ organization.

topical

3. (Match) Instances and generalizations

A) If you want to be successful, you have to look successful. QWE Department store has everything you need to feel confident for that first big job interview.

1. (Match) Appeal to cause and effect reasoning

B) When neighbors organize crime watches, reported crime rates in the community decrease.

2. (Match) Appeal to reasoning from specific

C) According in a recent nationwide survey that included over a thousand respondents, most Americans forget to turn off their cell phones when they go to the movies.

4. (Match) Appeal to safety needs

D) Do you want to be free from worry about germs and disease? A NuStart air filter for your heating and cooling system is the answer!

2. (T/F) If for her persuasive speech Lonnie sets her goal as getting her audience to register to vote, we can assume she is seeking to strengthen her audience's beliefs about voting.

False

6. (T/F) According to the text, appealing to an audience's self-actualization needs is the most common and effective emotional appeal a persuasive speaker can use.

False

7. (T/F) The selective exposure principle holds that listeners will expose themselves to high credibility sources more often that to low credibility sources.

False

8. (T/F) Credibility appeals are needed only if your audience is not aware of your knowledge and expertise.

False

9. (T/F) Perception of what constitutes the credibility of persuasive speakers tends to be similar across cultures.

False