Speech 1301 Test 2

Identification with audience

A process in which speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences.

Demographic factors to consider

Age Gender Religion Sexual Orientation Racial, Ethnic, and Cultural background Group membership

Situational audience analysis

Audience Analysis that focuses on situational factors such as size the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion.

Demographic audience analysis

Audience analysis that focuses on demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background.

Stereotyping

Creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike.

Audience-Centeredness

Keeping the audience foremost in mind at every step of speech preparation and presentation

Egocentrism

The tendency of people to be concerned above all with their own values, beliefs, and well being

Primary purpose of speech-making

To gain a desired response from listeners

How audience centeredness influences decision making when preparing a speech

You have to ask yourself critical questions: -Who you're addressing -What you want them to know -What the most effective way of composing and presenting speeches to accomplish your aim These answers influence every decision you make along the way. (e.g. selecting a topic