Sports Marketing Chapter 13

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Which of the following individuals would be MOST concerned about an athlete's image?

A handler

An _____ is a financial and business counselor often hired by athletes to help them manage their money.

Adviser

Contracts

All of the above

_____ can be copyrighted.

All of the above

The payment for the use of copyright work is called a

Royalty

Since 1978, works may be copyrighted for

The lifetime of the artist plus 70 years

The salary cap is

The maximum amount that a team can spend on players' salaries.

An agents will negotiate contracts for a celebrity's endorsement opportunities.

True

Labor and management must cooperate if a business is to succeed.

True

Owners of a copyright have the exclusive right to reproduce, sell, perform, or display the work.

True

Since the early 1950s, athletes in major professional sports have organized themselves into labor unions called players' associations.

True

Strikes usually take place when negotiations between employees and employers have come to a dead end.

True

The National Collegiate Athletic Association (NCAA) develops the rules for competition among college athletes.

True

The entertainment industry has a growing concern about how new technology can be used to violate copyright law.

True

There is an overwhelming number of laws governing sports and entertainment.

True

Collective bargaining does not involve

Copyright infringement

The worldwide governing body of soccer is

FIFA

An athlete agent is assigned to a player by the player's team.

False

If a singer makes a promise to sing at a charity function for free, that is a legally enforceable contract.

False

International sports federations are governmental bodies that govern specific sports.

False

Labor and management tend to encourage lockouts because they help build fan interest.

False

Most athletes and celebrities negotiate their own contracts

False

The practice of time-shifting violates copyright laws.

False

The purpose of a salary cap is to increase the profits of professional sports teams.

False

U.S. copyright laws are enforceable throughout the world.

False

The unique works of writers, artists, and musicians that are protected under copyright law are often referred

Intellectual property

Licensing of trademarks and brands is a contractual agreement between the owner and the

Licensee

A period of time during which owners of professional sports teams keep the players from using the team facilities and shut down league operations is called a

Lockout


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