Sports Marketing Chapter 13
Which of the following individuals would be MOST concerned about an athlete's image?
A handler
An _____ is a financial and business counselor often hired by athletes to help them manage their money.
Adviser
Contracts
All of the above
_____ can be copyrighted.
All of the above
The payment for the use of copyright work is called a
Royalty
Since 1978, works may be copyrighted for
The lifetime of the artist plus 70 years
The salary cap is
The maximum amount that a team can spend on players' salaries.
An agents will negotiate contracts for a celebrity's endorsement opportunities.
True
Labor and management must cooperate if a business is to succeed.
True
Owners of a copyright have the exclusive right to reproduce, sell, perform, or display the work.
True
Since the early 1950s, athletes in major professional sports have organized themselves into labor unions called players' associations.
True
Strikes usually take place when negotiations between employees and employers have come to a dead end.
True
The National Collegiate Athletic Association (NCAA) develops the rules for competition among college athletes.
True
The entertainment industry has a growing concern about how new technology can be used to violate copyright law.
True
There is an overwhelming number of laws governing sports and entertainment.
True
Collective bargaining does not involve
Copyright infringement
The worldwide governing body of soccer is
FIFA
An athlete agent is assigned to a player by the player's team.
False
If a singer makes a promise to sing at a charity function for free, that is a legally enforceable contract.
False
International sports federations are governmental bodies that govern specific sports.
False
Labor and management tend to encourage lockouts because they help build fan interest.
False
Most athletes and celebrities negotiate their own contracts
False
The practice of time-shifting violates copyright laws.
False
The purpose of a salary cap is to increase the profits of professional sports teams.
False
U.S. copyright laws are enforceable throughout the world.
False
The unique works of writers, artists, and musicians that are protected under copyright law are often referred
Intellectual property
Licensing of trademarks and brands is a contractual agreement between the owner and the
Licensee
A period of time during which owners of professional sports teams keep the players from using the team facilities and shut down league operations is called a
Lockout
