Sports marketing chapter 9 test

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_______ is a paid form of communication delivered by a product maker or seller to consumers.

Advertising

Words to be spoken or printed in an advertisement are known as the _________

Copy

But working closely with the customer Face - to face communication between the seller and a customer is called

Personal selling

Which of the following is an example of a trade sales promotion

A point - of - purchase displays

By working closely with a customer face-to-face, a good salesperson can read the customer _________ or non spoken signals

Body language

Advertising is not

Delivered by a consumer to the product maker or seller

Frequency refers to the number of customers who see an advertisement and then take some kind of action (T/F)

False

In personal selling, the salesperson always makes the inital contact (T/F)

False

Public image and community outreach are low priorities for all professional athletes (T/F)

False

Publicity is a free message controlled by the business (T/F)

False

The best advertisements give customers as many reasons to buy as possible (T/F)

False

The best types of public relations focuses on the past rather than the future (T/F)

False

Trade sales promotions should never include trade allowances (T/F)

False

Visual merchandising is most effectively done in national magazines (T/F)

False

_________is positive feelings about a business

Goodwill

The main goal of promotion is

Increasing sales

Advertising

Informs consumers about new products and services, allowing them to make comparisons among the alternatives

______ are the channels of communication used to send a message to the target market

Media

Online advertising content created by a company that has the appearance of non-ad content is called

Native advertising

With _________ a product is integrated into the plot of s movie or television show

Product placement

_____ is the process of making customer is aware of the product service or event

Promotion

When a sports figure house received bad publicity, the ____________ is responsible for maintaining relationships with the public and news media

Publicist

Any unpaid media attention, both negative and positive, about a business and its products, services or event is _________

Publicity

_______ is the number of people in the target market expected to receive the message through the chosen medium

Reach

_______ are additional incentives offered for a limited time to encourage customers to buy a product

Sales promotion

A grass- root effort occurs when an unknown person or event is propelled into the spotlight by

The fans

Recent research indicates that successful salespeople should offer consumers no more than _________ reasons to but

Three

A sales promotion directed at members of the distribution channel is called a _______ sales promotion

Trade

A successful salesperson takes more time getting to know the customers than talking about the products for sale. (T/F)

True

Advertising play the strong role in a free enterprise system (T/F)

True

An advantage of personal selling is that the seller can immediately address any customer concerns (T/F)

True

Damage control involves refuting, justifying or downplaying bad publicity. (T/F)

True

Newspaper articles and television news stories are examples of publicity (T/F)

True

Product placement is a growing form of advertisement used in films, television shows, and the live theater. (T/F)

True

Sales promotions are used only for a limited time(T/F)

True

The Main goal of promotion is to increase sales (T/F)

True

A _______ is a promotion were a few online mentions turn into a real buzz about a movie and propel it into megahit

Viral campaign

All of the following are examples of sales promotions except

Warranties

Public image

a.)Is important to celebrities b.)Is created by public relationships c.)influences fans choices of favorite teams and athletes

Unknowledgeable seller

a.)Tell stories about personal experiences with the product b.) Demonstrates the product c.) Make comparisons with a similar product


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