Sports marketing chapter 9 test
_______ is a paid form of communication delivered by a product maker or seller to consumers.
Advertising
Words to be spoken or printed in an advertisement are known as the _________
Copy
But working closely with the customer Face - to face communication between the seller and a customer is called
Personal selling
Which of the following is an example of a trade sales promotion
A point - of - purchase displays
By working closely with a customer face-to-face, a good salesperson can read the customer _________ or non spoken signals
Body language
Advertising is not
Delivered by a consumer to the product maker or seller
Frequency refers to the number of customers who see an advertisement and then take some kind of action (T/F)
False
In personal selling, the salesperson always makes the inital contact (T/F)
False
Public image and community outreach are low priorities for all professional athletes (T/F)
False
Publicity is a free message controlled by the business (T/F)
False
The best advertisements give customers as many reasons to buy as possible (T/F)
False
The best types of public relations focuses on the past rather than the future (T/F)
False
Trade sales promotions should never include trade allowances (T/F)
False
Visual merchandising is most effectively done in national magazines (T/F)
False
_________is positive feelings about a business
Goodwill
The main goal of promotion is
Increasing sales
Advertising
Informs consumers about new products and services, allowing them to make comparisons among the alternatives
______ are the channels of communication used to send a message to the target market
Media
Online advertising content created by a company that has the appearance of non-ad content is called
Native advertising
With _________ a product is integrated into the plot of s movie or television show
Product placement
_____ is the process of making customer is aware of the product service or event
Promotion
When a sports figure house received bad publicity, the ____________ is responsible for maintaining relationships with the public and news media
Publicist
Any unpaid media attention, both negative and positive, about a business and its products, services or event is _________
Publicity
_______ is the number of people in the target market expected to receive the message through the chosen medium
Reach
_______ are additional incentives offered for a limited time to encourage customers to buy a product
Sales promotion
A grass- root effort occurs when an unknown person or event is propelled into the spotlight by
The fans
Recent research indicates that successful salespeople should offer consumers no more than _________ reasons to but
Three
A sales promotion directed at members of the distribution channel is called a _______ sales promotion
Trade
A successful salesperson takes more time getting to know the customers than talking about the products for sale. (T/F)
True
Advertising play the strong role in a free enterprise system (T/F)
True
An advantage of personal selling is that the seller can immediately address any customer concerns (T/F)
True
Damage control involves refuting, justifying or downplaying bad publicity. (T/F)
True
Newspaper articles and television news stories are examples of publicity (T/F)
True
Product placement is a growing form of advertisement used in films, television shows, and the live theater. (T/F)
True
Sales promotions are used only for a limited time(T/F)
True
The Main goal of promotion is to increase sales (T/F)
True
A _______ is a promotion were a few online mentions turn into a real buzz about a movie and propel it into megahit
Viral campaign
All of the following are examples of sales promotions except
Warranties
Public image
a.)Is important to celebrities b.)Is created by public relationships c.)influences fans choices of favorite teams and athletes
Unknowledgeable seller
a.)Tell stories about personal experiences with the product b.) Demonstrates the product c.) Make comparisons with a similar product
