SU18_COM131.70 - Mass Communication//Quizzes/Newspaper/Music/Radio/Movies/Television/Media Effects/Internet/Social Media/ Ethics
Owing to the role played by Twitter and Facebook in helping protesters organize and communicate with each other, many have termed the Arab Spring's 2010-2012 uprisings in the ______________as "Twitter Revolutions" or "Facebook Revolutions." Select one: a. Middle East Correct b. Australia c. Europe d. South Asia
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The _____________ is the name we give to the huge network of interconnected computers that collectively form this entity. Select one: a. Internet Correct b. UCINet c. Digital spectrum d. electromagnetic spectrum
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The downside of the seemingly infinite breadth of online information is that there is often not much ________________the coverage of any given topic. Select one: a. depth to Correct b. reason for c. ownership of d. all of the above
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The five most influential motion picture studios in 1930s were_____: they controlled every part of the system as it related to their films, from the production to release, distribution, and even viewing. Select one: a. vertically integrated Correct b. horizontally integrated c. diagonally integrated d. politically integrated
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The invention of a simple standard for _____ is often cited as one of the most important factors in the rapid spread of the Internet, and is still one of the most widely used Internet services. Select one: a. email Correct b. image rendering c. music streaming d. video streaming
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The major Hollywood studios of the late 1970s and early 1980s, run by international corporations, tended to favor the conservative gamble of the tried and true, and as a result, the period saw an unprecedented number of high-budget_____. Select one: a. sequels Correct b. musicals c. documentaries d. premiers
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The near indestructibility of information on the Internet derives from a military principle used in secure voice transmission:__________________. Select one: a. decentralization Correct b. acceleration c. TCP/IP connection d. hypertext
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The objective style of journalism demands reporters maintain a _____ voice in their writing. Select one: a. neutral Correct b. comprehensive c. one-sided d. biased
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The practice of harnessing the efforts of several individuals online to solve a problem is known as____________. Select one: a. crowdsourcing Correct b. crowdsurfing c. cloud-based ingenuity d. crowd supplying
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The radio website ___________ does not distribute existing programs but rather allows users to create their own custom music radio stations. Select one: a. Pandora Correct b. Jango c. IM Radio d. WXYZ
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There are three important aspects of communication that the Internet has changed which has changed the way we connect with one another socially: the speed of information, the volume of information, and the "___________________" of publishing, or the ability of anyone to publish ideas on the web. Select one: a. democratization Correct b. declassification c. monopolization d. degradation
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Through hypertext transfer protocol, hypertext documents can be sent from computer to computer and can then be interpreted by a browser, which turns the HTML files into readable_____. Select one: a. web pages Correct b. PDF files c. email d. Java script
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Through the early-1980s, the top three networks (ABC,_____, and CBS) dominated television broadcasting in the United States until cable services gained popularity, giving viewers a multitude of options. Select one: a. NBC Correct b. Fox c. WB d. The CW
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Tin Pan Alley soon became a prolific source of popular music, with its publishers mass-producing sheet music to satisfy the demands of a growing _____. Select one: a. middle class Correct b. elite c. teenage population d. immigrant population
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Twitter became profitable in December 2009 when it entered a $25 million deal allowing Google and Microsoft to display _______________ in browser search results. Select one: a. users' tweets Correct b. stock prices c. corporate history d. SRS feeds
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Unlike journalists, _____ are not required to support their work with credible sources; stories published are often neither verified nor verifiable. Select one: a. bloggers Correct b. public information officers c. online newspapers d. the press secretary
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Unlike the patriotic war films of the World War II era, many of the films about U.S. involvement in _____, including M*A*S*H and Apocalypse Now reflected antiwar sentiment--criticizing American political policy and portraying war's damaging effects on those who survived it. Select one: a. Vietnam Correct b. Korea c. Iraq d. Cuba
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Web 2.0 is a reference to the increased focus on _______________ content and social interaction on the web, as well as the evolution of online tools to facilitate that focus. Select one: a. user-generated Correct b. neutral c. political d. corporate generated
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When the _____ hearings recommenced in 1951, 324 people were accused of communist activity and blacklisted, thus losing their jobs in the film industry. Select one: a. House Un-American Activities Committee Correct b. Bureau of Motion Picture Affairs c. Paramount Pictures d. Motional Picture Association of America
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Whereas MySpace initially catered to a younger demographic, _____ caters to business professionals looking for networking opportunities. Select one: a. LinkedIn Correct b. Twitter c. Snapchat d. Friendster
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Whereas the broadcast networks sought to obtain the widest audience possible by avoiding programs that might only appeal to a small minority of viewers, cable channels sought out niche audiences within specific demographic groups—a process known as _____. Select one: a. narrowcasting Correct b. agenda setting c. direct advertising d. target casting
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Under the____________, authorities have access to personal records held by Internet service providers and other third parties, and government officials can tap into an individual's e-mail and web searches if he or she is suspected of terrorist activity or of having connections to terrorist activity. Select one: a. Children's Online Privacy Protection Act b. Patriot Act Correct c. Telecommunications Act of 1996 d. Digital Millenium Copyright Act
B
Unlike typical 15-minute radio programs, television shows were often 30 minutes or longer; advertising costs were prohibitive for a single sponsor which led to multiple sponsors with _____ second spot advertisements. Select one: a. 15 and 20 b. 30 and 60 Correct c. 60 and 90 d. 15 and 30
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By the late 1930s, due to radio's ability to emotionally draw its audiences in close to events, the popularity of radio news broadcasts surpassed that of _____. Select one: a. film b. television c. newspapers Correct d. entertainment magazines
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Critics of Internet literacy describe the majority of forum and blog posts as _____, and argue that the Internet has replaced the printed newspapers and books that actually raised the standards of literacy. Select one: a. hyperlocal b. super-literate c. subliterate Correct d. superscript
C
Research conducted in 2003 by Chris A. Anderson and others, point to correlations between the amount of time spent playing violent video games and increased incidence of _____. Select one: a. empathy b. sensitivity c. aggression Correct d. sleeplessness
C
The _____ model assumed that audiences passively accepted media messages and would exhibit predictable reactions in response to those messages. Select one: a. indirect effects b. selective exposure c. direct effects Correct d. uses and gratifications
C
In 2009, advertisers removed their support of Fox News' _____ talk show after its host offended viewers and sponsors alike with incendiary comments that President Obama was a "racist" and had a "deep-seated hatred for white people." Select one: a. Glenn Beck Correct b. Bill O'Reilly c. Megyn Kelly d. Sean Hannity
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In network television broadcasts, major publications, and other forms of mass media and entertainment, _______________ are often either absent or presented as heavily stereotyped, two-dimensional characters. Select one: a. minorities Correct b. children c. superheroes d. the elderly
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In recent years television has been narrowing the focus of its programming to meet the needs and interests of an increasingly _____ audience. Select one: a. fragmented Correct b. sympathetic c. generalized d. disinterested
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In recent years, tensions between artists and their labels have been heightened by the cost-cutting measures that have taken place at many companies due to the impact of _____ on profits. Select one: a. file sharing Correct b. reduced concert ticket prices c. falling merchandise sales d. rising artist royalties
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In the 1950s, _____ threatened radio; the radio industry adapted by focusing on music, joining forces with the recording industry to survive. Select one: a. television Correct b. movies c. social media d. magazines
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In the 1990s, a plethora of boy bands, girl bands, and pop starlets emerged, sometimes evolving from gospel choir groups, but more often than not created by _____. Select one: a. talent scouts Correct b. radio DJs c. social media d. movie producers
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In the late 1960s, supporters of the civil rights movement—along with feminists, environmentalists, and Vietnam War protesters—were gravitating toward _____ music, which would become the sound of social activism Select one: a. folk Correct b. blues c. rock and roll d. hip-hop
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In the mainstream news media, ______________are predominately featured as authorities on specialized issues like business, politics, and economics, while _______________ are more likely to report on stories about natural disasters or domestic violence—coverage that does not require expertise Select one: a. men/women Correct b. women/men
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Joseph Pulitzer developed a new journalistic style that relied on ______ -- stories focused on crime, violence, emotion, and sex. Select one: a. sensationalism Correct b. the penny press c. stunt journalism d. risk takers
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Leading up to the American Revolutionary War, Benjamin Franklin's famous illustration of a(n) _____ with the caption "Join or Die" serves as an early testament to the power and use of print propaganda. Select one: a. severed snake Correct b. liberty bell c. bald eagle d. confederate flag
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Mass-production advances made during World War II substantially lowered the cost of purchasing a set, making television accessible to the masses during the _____--the Golden Age of Television. Select one: a. 1950s Correct b. 1940s c. 1970s d. 1980s
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Media that is spread rapidly to a large audience via person to person referrals is said to have "________________." Select one: a. gone viral Correct b. meme-ability c. sticky value d. mass appeal
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Most movies cost the studios much more to market and produce—upward of $100 million—than their box-office returns ever generate, so studios tend to invest the majority of their budgets on movies that fit the _____ mold. Select one: a. blockbuster Correct b. cult classic c. niche d. counter-culture
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Movie production and marketing techniques began to shift in the 1970s, with studios investing more money in fewer films in the hopes of producing more_____. Select one: a. blockbusters Correct b. DVDs c. cult classics d. serials
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Never a huge commercial success in the United States, _____exploded in the United Kingdom, where high unemployment rates and class divisions had created angry, disenfranchised youths. Select one: a. punk rock Correct b. hip-hop c. blue d. grunge
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Once news is released online by one source, it spreads rapidly, and other organizations scramble to release accounts, too, in order to keep up, often leaving staff less time for _____ and editing. Select one: a. fact-checking Correct b. direct quotes c. designing d. blogging
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One of the first acts of the _____ was to reallocate station bandwidths to correct interference problems. Select one: a. Federal Radio Commission Correct b. Federal Telecommunications Commission c. Federal Trade Commission d. Federal Frequency Commission
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One of the most notable and far-reaching programming innovations in radio was the _____ station, a concept that supposedly came from watching jukebox patrons continually play the same songs. Select one: a. Top 40 Correct b. Adult Contemporary c. Country d. Conservative news
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A 2006 study by researchers at the University of North Carolina found that young people with heavy exposure to sexually themed media (ranging from music to movies) are twice as likely to _____. Select one: a. engage in early sexual behavior Correct b. commit random acts of kindness c. be incarcerated by age 18 d. use drugs
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A(n) _____ is fully aware of media messages and makes informed decisions about how to process and interact with media. Select one: a. active audience Correct b. passive audience c. consumer audience d. engaged audience
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Although some have accused _____ of presenting the news with a liberal bias, its listenership in 2005 was 28 percent conservative, 32 percent liberal, and 29 percent moderate. Select one: a. National Public Radio (NPR) Correct b. Fox Radio c. college radio d. satellite radio
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In 1948, the case of the United States v. _____ mandated competition and forced the studios to relinquish control over theater chains; control of the major studios reverted to Wall Street and studios were eventually absorbed by multinational corporations. Select one: a. Paramount Pictures Correct b. MGM c. Disney d. Viacom
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Among the educational _____ network's major innovations was its refusal to take money from commercial advertisers, relying instead on donations from listeners and grants from institutions such as the Ford Foundation and calling itself listener-supported. Select one: a. Pacifica Radio Correct b. National Public Radio c. Public Broadcasting Service d. Focus on the Family
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As president, _____ allowed the Sedition Act to lapse, claiming that he was lending himself to "a great experiment...to demonstrate the falsehood of the pretext that freedom of the press is incompatible with orderly government." Select one: a. Thomas Jefferson Correct b. Ben Franklin c. George Bush d. Hillary Adams
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Because Internet Explorer, Firefox, Apple Safari, Google Chrome, and other browsers all interpret the same code in more or less the same way, creating _______________ is as simple as learning how to speak the language of these browsers. Select one: a. web pages Correct b. apps c. plug-ins d. Java script
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Because many early European news publications were regulated by _____, they did not report on local news or events. Select one: a. government Correct b. corporations c. the church d. investors
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By 1915, _____ proved to be an ideal location for the film industry: the climate was temperate and sunny year-round, land was plentiful and cheap, and the location was near mountains, lakes, desert, coasts, and forests. Select one: a. Hollywood Correct b. New York City c. Phoenix d. Boston
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Cheap to produce, with a seemingly never-ending supply of willing contestants and eager advertising sponsors, _____ TV shows, which can be traced back to the 1948 series Candid Camera, continue to bring in big ratings Select one: a. reality Correct b. sitcom c. soap operas d. newsmagazines
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Columnist Ellen Goodman notes that there has always been a tension in journalism between being ______________ and being _______________. Select one: a. first/right Correct b. last/right c. first/new d. last/new
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Despite a massive loss in profits over the past decade, the global music business still comprises a powerful _____—a market condition in which a few firms dominate most of an industry's production and distribution. Select one: a. oligopoly Correct b. monopoly c. duopoly d. economies of scale
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During the American Revolutionary War, colonial newspapers published information representing opposing viewpoints, creating the _____. Select one: a. partisan press Correct b. enlightened
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During the Prohibition era in the 1920s and early 1930s, some _____ bands played in illegal speakeasies, which helped generate the genre's reputation for being immoral and for threatening the country's cultural values. Select one: a. jazz Correctblues b. top 40 c. elite
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Edison's 1877 _____ reproduced sound using a strip of tinfoil wrapped around a rotating metal cylinder. Select one: a. phonograph Correct b. gramophone c. wireless d. telegraph
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Elvis Presley, a singer and guitarist often called the "King of Rock and Roll" further helped make music written by Black individuals acceptable to then-mainstream _____ audiences. Select one: a. White Correct b. Female c. Immigrant d. Male
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Formerly known as Community Antenna Television, or CATV, _____ television was originally developed in the 1940s in remote or mountainous areas, including in Arkansas, Oregon, and Pennsylvania, to enhance poor reception of regular television signals. Select one: a. cable Correct b. broadcast c. rural d. community
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Georges Méliès's _____ was one of the first films to incorporate fantasy elements and to use "trick" filming techniques, both of which heavily influenced future filmmakers. Select one: a. Trip to the Moon Correct b. Great Train Robbery c. Bonnie & Clyde d. Birth of a Nation
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Given the opportunity to watch "movies" from the comfort of their own homes, the millions of Americans who owned a _____ by the early 1950s were attending the cinema far less regularly than they had only several years earlier. Select one: a. television Correct b. radio c. VCR d. wide screen projector
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Images from _____ were streaming into people's living rooms during the nation's first televised war. Select one: a. Vietnam Correct b. Korea c. Cuba d. Iraq
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In 1940, the FCC reserved a set of frequencies in the lower range of the FM radio spectrum for _____ purposes as part of its regulation of the new spectrum. Select one: a. public education Correct b. private solicitation c. transportation d. military
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In 1947, more than 100 people in the movie business were called to testify before the House Un-American Activities Committee (HUAC) about their and their colleagues' involvement with_____; 10 people--later known as the Hollywood Ten--refused to cooperate and were fired from their jobs and sentenced to serve up to a year in prison. Select one: a. communist affairs Correct b. Democratic affairs c. Republican affairs d. socialist affairs
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Part of a movie's budget goes toward negotiated above-the-line costs: screenplay rights and salaries for the writer, producer, director, leading actors and their assistants; part to fixed _____ costs: non-starring cast members and technical crew, use of technical equipment, travel, locations, studio rental and catering. Select one: a. below the line Correct b. near the line c. short of the line d. on the line
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President Franklin D. Roosevelt's Depression-era radio talks, or "_____," remain one of the most famous uses of radio in politics. Select one: a. fireside chats Correct b. bedside manners c. fake news d. gatekeeping
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Producer and songwriter Berry Gordy Jr. developed soul music through the creation of his _____ label, which would become one of the most successful businesses owned by a Black individual in American history Select one: a. Motown Correct b. Atlantic c. Sony d. BMG
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Radio's reach made it an instrument of _____________ as it brought together members of different classes and backgrounds to experience the world as a nation. Select one: a. social cohesion Correct b. radical politics c. social inequality d. social anxiety
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Ratings services such as Arbitron (now Nielsen Audio) can identify the 10-year age demographic, the education level, and even the ____________of listeners who prefer a particular format. Select one: a. political leanings Correct b. IQ c. marital status d. medical history
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Recording artists often focus on live performances and_____, which have become their main source of revenue. Select one: a. merchandise Correct b. ad revenue c. sheet music sales d. sponsorships
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Releasing a cover of a Black performer's song by a White performer was known as _____ a hit. Select one: a. hijacking Correct b. white-washing c. displacing d. dubbing
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Television broadcasting began as early as 1928, when the _____ authorized inventor Charles Jenkins to broadcast from W3XK, an experimental station in the Maryland suburbs of Washington, DC. Select one: a. Federal Radio Commission Correct b. Senate c. Congress d. President
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Television western _____, airing from 1955 to 1975, featured characters who faced relevant social issues of the day including the treatment of minority groups, the meaning of family, the legitimacy of violence, and the strength of religious belief. Select one: a. Gunsmoke Correct b. Bonanza c. Wagon Train d. Rawhide
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The 1972 Home Box Office (HBO) venture, in which customers paid a subscription fee to access premium cable television shows and video-on-demand products, was the nation's first successful _____ service. Select one: a. pay cable Correct b. pay satellite c. pay terrestrial d. broadcast terrestrial
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The Advisory Committee on Advanced Television Services agreed to switch U.S. broadcasting from analog to digital format in 2009; once the switch took place, many older analog TV sets were unusable without a cable or satellite service or a _____. Select one: a. digital converter Correct b. antenna c. modem d. $40 fee
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The Beatles' 1964 appearance on _____was the largest audience for an American television program, with approximately one in three Americans (74 million) tuning in. Select one: a. The Ed Sullivan Show Correct b. American Bandstand c. Saturday Night Live d. American Idol
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The Communications Act of 1934 created the _____ who ruled RCA must sell its NBC Blue network; this spun-off division became the American Broadcasting Corporation (ABC) in 1943 Select one: a. Federal Communications Commission Correct b. Federal Radio Commission c. Federal Trade Commission d. Federal Bureau of Investigations
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The John Peter Zenger trial established ______ as a defense against libel. Select one: a. truth Correct b. slander c. perspective d. gossip
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The Motion Picture Patents Company formed in 1908 was a trade group that pooled the most significant motion picture patents and thus shut out ____________. Select one: a. competition Correct b. buying c. selling d. cooperation
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The New York Times became the first of many papers to demonstrate that the press could be "economically as well as _____ successful." Select one: a. ethically Correct b. legally c. publicly d. visually
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The Tin Pan Alley tradition of hiring songwriters to compose music based on public demand and mainstream tastes introduced the concept of _____ music as we know it. Select one: a. popular Correct b. elite c. top 40 d. jazz
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The _____ business model allows independent artists and record labels to market their music online, keep track of sales, create demand for their music, and communicate with fans. Select one: a. direct-to-fan Correct b. franchise c. premium d. subscription
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The _____ established the Federal Radio Commission (FRC) to oversee regulation of the airwaves. Select one: a. Radio Act of 1927 Correct b. Telecommunications Act of 1996 c. Wireless Act of 1912 d. Communications Act of 1936
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The _____ of 1798 declared "writing, printing, uttering, or publishing any false, scandalous and malicious writing or writings against the government of the United States" was punishable by fine and imprisonment. Select one: a. Sedition Act Correct b. First Amendment c. Stamp Act d. Zenger trial
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The _____ press drove down the price of printed materials and, for the first time, made them accessible to a mass market. Select one: a. moveable type Correct b. block printing c. dual-cylinder d. celebrity
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The _____ states that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceable to assemble, and to petition the government for a redress of grievances." Select one: a. First Amendment Correct b. Fourteenth Amendment c. Sedition Act d. Homeland Security Act
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The _________ established the realistic narrative as a standard in cinema, used editing, camera pans, rear projections, and diagonally composed shots to produce a continuity of action, and was also the first major box-office hit. Select one: a. Great Train Robbery Correct b. Birth of a Nation c. Bonnie & Clyde d. Trip to the Moon
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Which of the following factors IS NOT cited as a reason for newspapers' dramatic decline in both subscribers and overall readership? Select one: a. Government control of primary news sources Government control of primary news sources Correct b. Change in workforce demographics c. Increase in television and radio journalism Increase in television and radio journalism d. Disinterest among younger readers
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Which of the following is NOT considered an advantage of digital cinematography: Select one: a. Introduces the need to reload film while shooting a scene Correct b. Streamlines the editing process c. Less susceptible to scratching or wear over time d. Eliminate the cost of purchasing, developing and printing film
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Which of the following led to the success of the Associated Press (AP) and other wire services? Select one: a. invention of the telegraph Correct b. yellow journalism c. collaboration with different papers
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While ______________ initially competed with other popular forms of entertainment—circuses, vaudeville acts, theater troupes, magic shows, and many others—eventually it would supplant these various entertainments as the main commercial attraction. Select one: a. cinema Correct b. radio c. televison d. newspapers
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While critics praised D.W. Griffith's _______________ for its narrative complexity and epic scope, many others were outraged and even started riots at several screenings because of its highly controversial, openly racist attitudes. Select one: a. Birth of a Nation Correct b. Great Train Robbery c. Trip to the Moon d. Bonnie & Clyde
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While radio, a new and popular entertainment, had been drawing audiences away from the picture houses for some time, with the birth of the "_____," audiences once again returned to the cinema to see and hear their idols perform. Select one: a. talkie Correct b. walkie c. Technicolor d. DVD
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With the dual challenges of layoffs and decreasing readership, some in the journalism industry are beginning to explore _____ ownership. Select one: a. non-profit Correct b. consolidated c. for-profit d. shared cost
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With the growth of Internet technology worldwide and the expansion of markets in rapidly developing countries, some critics are concerned about the exporting of American cultural values, specifically_____. Select one: a. capitalism Correct b. democracy c. liberalism d. sexism
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_____ journalism provides the public with information about government officials or business owners in an effort to hold those officials to high standards of operation. Select one: a. Watchdog Correct b. Underground c. Niche d. Competitive
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_____ music adapted African musical heritage to an American environment, dealing with themes of personal adversity, overcoming hard luck, and other emotional turmoil. Select one: a. Blues Correct b. Jazz c. Top 40 d. Elite
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_____ was a common practice in radio; it's the illegal practice of receiving payment from a record company for broadcasting a particular song on the radio. Select one: a. Payola Correct b. Propaganda c. Playola d. Crayola
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_____ was established in 1969 as a service created "not to sell products" but to "enhance citizenship and public service" after a report by the Carnegie Commission on Educational Television examined the role of educational, noncommercial television on society. Select one: a. PBS Correct b. NBC c. Fox d. RCA
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_____ were the stars of the 19th century, and their music generated most of the sheet music sales in the United States. Select one: a. Opera singers Correct b. Reggae singer c. Silent singers d. Parlor singers Parlor singers
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_________ of media stated that mass media determine the issues that concern the public rather than the public's views. Select one: a. Agenda setting theory Correct b. The People's Choice study c. Symbolic interactionism d. War of the Worlds
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__________ like Google News profit from linking to journalists' stories at major newspapers and selling advertising, but these profits are not shared with the news organizations and journalists who created the stories. Select one: a. news aggregators Correct b. News surfers c. Crowd-based news gathering d. Microbloggers
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___________ information given willingly on social media profiles—age, political preference, gender, and location—allows marketers to target advertising efficiently. Select one: a. Demographic Correct b. Psychographic c. Purchasing d. Medical
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____________ is a research technique that involves analyzing the content of various forms of media. Select one: a. Content analysis Correct b. Participant observation c. Experiments d. Focus groups
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______________ are text files that web page servers embed in users' hard drives to help search engines like Google and Yahoo! track their customers' search histories, buying habits, and browsing patterns. Select one: a. Cookies Correct b. Hashtags c. Filters d. Geotags
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_____—the process in which two or more computer systems are connected over the Internet for the purpose of sharing music or video files—became a worldwide phenomenon in Select one: a. file sharing Correct b. CGI c. high speed dubbing d. laser ablation
A
Advertising icons developed during the early 20th century, such as Aunt Jemima and the Cream of Wheat chef, similarly reflected and reinforced a submissive, domestic servant role for _____. Select one: a. Christians b. African-Americans Correct c. men d. women
B
In protest of the favor that the 1927 Radio Act showed toward_____, nonprofit radio broadcasters created the National Committee on Education by Radio to lobby for more outlets. Select one: a. university broadcasters b. commercial broadcasters Correct c. state-operated broadcasters d. ham radio operators
B
One of the significant limitations of copyright is the policy of "_________," under which the public is entitled to freely use copyrighted information for purposes such as criticism, commentary, news reporting, teaching, scholarship, research, or parody Select one: a. libel b. fair use Correct c. corporate speech d. slander
B
Psychologists have long noted that teens and children get much of their information and many of their opinions about ____________ through TV, film, and online media. Select one: a. school b. sex Correct c. nutrition d. parenting
B
Rather than simply replacing old media, new forms of media encourage _____ media consumption and content migration. Select one: a. regulated b. participatory Correct c. hypersexualized d. uncontrolled
B
Responsible journalists should strive to balance disclosure of the news with a respect for_______________. Select one: a. profits b. individual privacy Correct c. ratings d. independence
B
Television and magazines from the mid-20th century often portrayed _____ in a submissive, domestic role, both reflecting and reinforcing cultural limitations of the time. Select one: a. consumers b. women Correct c. children d. men
B
The Fairness Doctrine, in effect from 1949 to 1987, required any station broadcasting a political point of view over the air to allow __________ to all reasonable dissenting views. Select one: a. payment b. equal time Correct c. legal representation d. payola
B
The mass media are important______________; they help people learn about the norms, expectations, and values of their society. Select one: a. opinion leaders b. socialization agents Correct c. social climbers d. social leaders
B
With the outbreak of _____ RCA and General Electric focused on military electronic equipment instead of commercial television sets at the same time many TV stations reduced their schedules to around 4 hours per week or went off the air altogether. Select one: a. World War I b. World War II Correct c. the Great Depression d. the Great Recession
B
_________ states that heavy exposure to media causes individuals to develop an illusory perception of reality based on the most repetitive and consistent messages of a particular medium. Select one: a. Agenda setting theory b. Cultivation Analysis Correct c. Spiral of Silence theory d. Symbolic interactionism
B
____________ suggests advertisers work to give certain products a shared cultural meaning to make them desirable. Select one: a. Cultivation Analysis theory b. Symbolic interactionism Correct c. Spiral of Silence theory d. Agenda setting theory
B
A growing demand for new films could only be met through a regular, year-round production calendar, which was was impractical given that the climate of the then two predominant film locations -- Chicago and ________ -- did not invite outdoor filming for a significant portion of the year. Select one: a. Boston b. Houston c. New York City Correct d. Phoenix
C
When the framers of the U.S. Constitution guaranteed freedom of the press, one of the things they had in mind was the ability of the news media to serve as a ___________ those in positions of power. Select one: a. communicator for b. collaborator with c. watchdog over Correct d. interceptor for
C
_____ is a form of protection provided by U.S. law, under which the creator of an original artistic or intellectual work is automatically granted certain rights, including the right to distribute, copy, and modify the work Select one: a. Slander b. Libel c. Copyright Correct d. First Amendment
C
Because the programming about, by, and for ethnic minorities in the mainstream media is disproportionately low, many turn to ______________ publications and channels such as BET, Univision, Telemundo, Essence, Jet, and others for sources of information and entertainment. Select one: a. mainstream b. broadcast c. landline d. niche Correct
D
Creditors look at individuals' ____________ to determine whether they would be good credit customers, and banks may access social network information to make loan decisions Select one: a. web pages b. search histories c. dreams d. social networks Correct
D
Like cable television, ____________ is not required to censor its disc jockeys or guests for profanity. Select one: a. HD radio b. broadcast/terrestrial radio c. public/educational radio d. satellite radio Correct
D
Many politicians and pundits blamed the Columbine High School shootings on makers of the first-person shooter video game _____ to the Hollywood studios responsible for The Matrix. Select one: a. World of Warcraft b. Rugrats c. Call of Duty d. Doom Correct
D
The principle of journalistic ____________ is an important component of the news media's watchdog role. Select one: a. tracking b. polling c. interdependence d. independence Correct
D
___________ states that consumers use the media to satisfy specific needs or desires. Select one: a. Symbolic Interactionism b. Agenda setting theory c. Spiral of Silence theory d. Uses and gratifications theory Correct
D
