Sustainable Fashion

Triple Bottom Line Theory

focus on economic development, socials development, and economic protection. 3p= people, planet, and profit. The goal is to have all 3 sustainable

Dyeing and or Printing

Most water intensive step in the textile and clothing production

Steps to Go Green by the Textile/ Clothing industry

Production of Organic Cotton, Developments of new fiber such as lyocell and tencel, Using Naturally colored cotton for dying, Using AirDye Technology, Levis Strauss Water less jeans

Production process of Textile and Clothing Products

1. Fibers, 2. Yarn, 3. Fabric (weaving) 4. Finish (dyeing) 5. Final Product

Sustainable Fashion Criteria

1. Organic: Natural Fibers that are grown without pesticides and other toxic chemicals 2. Recycled 3. Vintage/ Secondhand 4. Vegetarian/ Animal Free 5. Craft/ Artisan 6. Custom or Tailor Made 7. Fair Trade Certified 8. Locally Made

Rogers innovation Adoption Model

5 stages: Knowledge---> persuasion---> decision---> implementation---> confirmation. Consumers need to know info about an innovation before they make a decision. This model has been used in many consumer innovation adoption phenomena such as internet shopping and internet banking.

Sustainability

Developed in 1972 at a UN conference, emphasizing the links between economic, social, and environmental development and protection

Actions from Retailers to go Green

Green fashion at fashion weeks around the world that has been adopted by high fashion and mass fashion, Eco Mall

Making clothing

Most labor intensive step in the textile and clothing production