Sustainable Fashion
Triple Bottom Line Theory
focus on economic development, socials development, and economic protection. 3p= people, planet, and profit. The goal is to have all 3 sustainable
Dyeing and or Printing
Most water intensive step in the textile and clothing production
Steps to Go Green by the Textile/ Clothing industry
Production of Organic Cotton, Developments of new fiber such as lyocell and tencel, Using Naturally colored cotton for dying, Using AirDye Technology, Levis Strauss Water less jeans
Production process of Textile and Clothing Products
1. Fibers, 2. Yarn, 3. Fabric (weaving) 4. Finish (dyeing) 5. Final Product
Sustainable Fashion Criteria
1. Organic: Natural Fibers that are grown without pesticides and other toxic chemicals 2. Recycled 3. Vintage/ Secondhand 4. Vegetarian/ Animal Free 5. Craft/ Artisan 6. Custom or Tailor Made 7. Fair Trade Certified 8. Locally Made
Rogers innovation Adoption Model
5 stages: Knowledge---> persuasion---> decision---> implementation---> confirmation. Consumers need to know info about an innovation before they make a decision. This model has been used in many consumer innovation adoption phenomena such as internet shopping and internet banking.
Sustainability
Developed in 1972 at a UN conference, emphasizing the links between economic, social, and environmental development and protection
Actions from Retailers to go Green
Green fashion at fashion weeks around the world that has been adopted by high fashion and mass fashion, Eco Mall
Making clothing
Most labor intensive step in the textile and clothing production
