Theory of Reasoned Action (TRA)

Strength of the Theory of Planned Behavior

-Can explain relationship between behavioral intention and actual behavior (thanks to perceived behavioral control/self-efficacy) -Can explain the influence of social context on intention and behavior -Can be used as a framework to develop intervention programs to promote health behavior (e.g., increase self-efficacy)

What is perceived behavioral control sometimes called?

Self-Efficacy

Theory of Reasoned Action (TRA)

Theory used to predict and understand the influence that attitudes have on intention and behavior

TRA suggests that behavioral intentions are

a function of attitudes and beliefs about the likelihood that performing a particular behavior will lead to a specific outcome.

TPB states that

attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual's behavioral intentions and behaviors.

What is Self-Efficacy?

belief/confidence in ones capacity to actually behave in the way necessary to produce the outcome

Theory of Planned Behavior (TPB) more strongly links to what?

beliefs and behavior

What is Perceived Behavioral Control

beliefs regarding whether the person believes they have the necessary resources, opportunities & skills to perform a given behavior

Theory of Reasoned Action (TRA) is highly influential in?

communication & marketing

Theory of Reasoned Action (TRA) is used to predict and explain health behaviors such as...

smoking, drinking, breastfeeding, mammograms, seat belts, substance use

What are the limitations of the theory of planned behavior?

-Influence of demographic, personality & emotions absent -Intentions fade overtime -Measurement -always predict behavior -Self-Efficacy does NOT always deliberate, rational & objective in our decision making

Theory of Planned Behavior (TPB) Includes beliefs regarding

whether the person believes they have the necessary resources, opportunities & skills to perform a given behavior = Perceived Behavioral Control