True / False Questions

A brand is an attitude about a product

True

A durable good is a consumer product that is expected to last three years or more.

True

A memorandum of understanding summarizes key points in a business agreement.

True

According the the information presented in class, the role of supervised learning in marketing analytics is to create models to predict future outcomes.

True

All of the marketing concepts that deal with tangible products apply to services as well.

True

Companies that take a proactive approach to new product development see new product development as critical to their success.

True

Compared to the size of the business market in dollars, the consumer market is much smaller.

True

Every time you compare your product to a competitor's, you are promoting your competitor's product.

True

You don't have to have a product that appeals to everyone in order to have a successful business.

True

According the the information presented in class, the role of UNSUPERVISED learning in marketing analytics is to create models to predict future outcomes.

False

An inexpensive package shows the customer that you focus on making quality products rather than making pretty packages.

False

Attitudes are permanent

False

Buyer's remorse affects business customers as well as consumers

False

During the idea generation stage of the new product development process, it is important to evaluate new product ideas as they come in to avoid being overloaded with unusable ideas.

False

Frontline users need technical training in order to get the most out of marketing analytics programs.

False

Giving a customer an opportunity to try the product before making the purchase decreases the likelihood of an eventual purchase.

False

In the United States, the federal government monitors the marketplace for possible infringement on registered brand names.

False

It is more important to evaluate positive information than it is to evaluate negative information when trying to understand how customers perceive your product.

False

It makes it easier for a customer to adopt a new product if the new product is similar to the one it is intended to replace.

False

Market research only costs money if it uses primary data.

False

Most new products are successful, at least for a short while.

False

People put a lot of effort into routine purchases, even though they would rather not.

False

Stereotyping is a useful tool to use when creating segments based on ethnicity.

False

The "trickle down" theory suggests fashion trends originate with lower classes and migrate upward.

False

The fact that people different people might use the same product for different reasons is a problem when it comes to segmentation based on buyer behavior.

False

When a customer actually purchases a new product for the first time, we can say that person has adopted the product.

False

When making purchases, it really doesn't matter how you feel emotionally.

False

When retrieving memories, most people access the exemplar and up to two additional memories in the category.

False

If you are the first to use a brand name in business you have the right to use that name even if another company later trademarks the same brand name.

True

In online marketing, atmospherics deals with the look and feel of the website.

True

It helps to keep your brand name from falling into the common usage if you use the brand name as an adjective, rather than as a noun or verb.

True

Large corporations use crowdsourcing campaigns to fund new product development, even if they don't need the money raised through crowdsourcing to develop the product idea.

True

Manufacturers of inherently dangerous products may be held liable for damages even when they did nothing wrong.

True

Many products don't make it past the introductory stage of the product life cycle because late stage buyers are not as forgiving as innovators when there are imperfections in the new product.

True

Marketing analytics is a general term that could be applied to any attempt to use data to inform decisions?

True

One of the advantages of the three circles positioning framework is that it shows you where your competitors are wasting their time.

True

One of the functional benefits of packaging might be that a customer could re use the package for other things after the product has been consumed.-

True

One of the ways our perceptions are biased is that we don't see things that are really there.

True

Some businesses engage in pseudo-research to generate public support for a controversial issue.

True

The "trickle up" theory suggests fashion trends originate with lower classes and migrate upward.

True

The fact that people feel short of time limits the effort they put into making purchases.

True

The goal of positioning is to have your product become the exemplar for its category.

True

The purpose of the purchase determines the amount of effort a person will put into the decision

True

There is no such thing as a good decision or a bad decision at the time you make it.

True

There is no such thing as a purely tangible or a purely intangible product.

True

Volunteers are a tool not for-profits can use to promote the organization.

True

Volunteers are a tool not-for-profits can use to promote the organization.

True

When reporting on research in the mass media, reporters emphasize the parts of the research that make for a good story.

True