True / False Questions
A brand is an attitude about a product
True
A durable good is a consumer product that is expected to last three years or more.
True
A memorandum of understanding summarizes key points in a business agreement.
True
According the the information presented in class, the role of supervised learning in marketing analytics is to create models to predict future outcomes.
True
All of the marketing concepts that deal with tangible products apply to services as well.
True
Companies that take a proactive approach to new product development see new product development as critical to their success.
True
Compared to the size of the business market in dollars, the consumer market is much smaller.
True
Every time you compare your product to a competitor's, you are promoting your competitor's product.
True
You don't have to have a product that appeals to everyone in order to have a successful business.
True
According the the information presented in class, the role of UNSUPERVISED learning in marketing analytics is to create models to predict future outcomes.
False
An inexpensive package shows the customer that you focus on making quality products rather than making pretty packages.
False
Attitudes are permanent
False
Buyer's remorse affects business customers as well as consumers
False
During the idea generation stage of the new product development process, it is important to evaluate new product ideas as they come in to avoid being overloaded with unusable ideas.
False
Frontline users need technical training in order to get the most out of marketing analytics programs.
False
Giving a customer an opportunity to try the product before making the purchase decreases the likelihood of an eventual purchase.
False
In the United States, the federal government monitors the marketplace for possible infringement on registered brand names.
False
It is more important to evaluate positive information than it is to evaluate negative information when trying to understand how customers perceive your product.
False
It makes it easier for a customer to adopt a new product if the new product is similar to the one it is intended to replace.
False
Market research only costs money if it uses primary data.
False
Most new products are successful, at least for a short while.
False
People put a lot of effort into routine purchases, even though they would rather not.
False
Stereotyping is a useful tool to use when creating segments based on ethnicity.
False
The "trickle down" theory suggests fashion trends originate with lower classes and migrate upward.
False
The fact that people different people might use the same product for different reasons is a problem when it comes to segmentation based on buyer behavior.
False
When a customer actually purchases a new product for the first time, we can say that person has adopted the product.
False
When making purchases, it really doesn't matter how you feel emotionally.
False
When retrieving memories, most people access the exemplar and up to two additional memories in the category.
False
If you are the first to use a brand name in business you have the right to use that name even if another company later trademarks the same brand name.
True
In online marketing, atmospherics deals with the look and feel of the website.
True
It helps to keep your brand name from falling into the common usage if you use the brand name as an adjective, rather than as a noun or verb.
True
Large corporations use crowdsourcing campaigns to fund new product development, even if they don't need the money raised through crowdsourcing to develop the product idea.
True
Manufacturers of inherently dangerous products may be held liable for damages even when they did nothing wrong.
True
Many products don't make it past the introductory stage of the product life cycle because late stage buyers are not as forgiving as innovators when there are imperfections in the new product.
True
Marketing analytics is a general term that could be applied to any attempt to use data to inform decisions?
True
One of the advantages of the three circles positioning framework is that it shows you where your competitors are wasting their time.
True
One of the functional benefits of packaging might be that a customer could re use the package for other things after the product has been consumed.-
True
One of the ways our perceptions are biased is that we don't see things that are really there.
True
Some businesses engage in pseudo-research to generate public support for a controversial issue.
True
The "trickle up" theory suggests fashion trends originate with lower classes and migrate upward.
True
The fact that people feel short of time limits the effort they put into making purchases.
True
The goal of positioning is to have your product become the exemplar for its category.
True
The purpose of the purchase determines the amount of effort a person will put into the decision
True
There is no such thing as a good decision or a bad decision at the time you make it.
True
There is no such thing as a purely tangible or a purely intangible product.
True
Volunteers are a tool not for-profits can use to promote the organization.
True
Volunteers are a tool not-for-profits can use to promote the organization.
True
When reporting on research in the mass media, reporters emphasize the parts of the research that make for a good story.
True
