Types of Advertising Media/Marketing
Direct Mail Advertising Advantages
- Can be selective about who receives the advertisements
Broadcast Media Advantages (Radio)
- Can easily target their specific audience - Immediate - Reaches 96% of people - Cost effective
Broadcast Media Disadvantages (Radio)
- Can only describe items; can't show them - Short life span on the air
Magazine Advertising Disadvantages
- Cost is higher than newspapers because of higher quality - Printed one or two months in advance, so advertisers have to get their advertisements to the newspaper editors early
Broadcast Media Disadvantages (TV)
- Highest cost form of advertising - Smaller companies cannot afford large time slots
Outdoor Advertising Advantages
- Highly visible - Relatively inexpensive - 24/7 visibility
Directory Advertising Advantages (ex. YellowPages)
- Inexpensive - Targets many demographics, b/c they're in 98% of homes - Usually kept for an entire year (can also be a disadvantage)
Online Advertising Advantages
- Instantly Measurable - Built in responses - Interactive
Online Advertising Disadvantages
- Limited Audience - High Clutter (Competing Ads) - Security and Privacy Concerns
Outdoor Advertising Disadvantages
- Limited viewing time (ads don't usually move) - Government regulations can be strict - Inability to target a specific audience
Magazine Advertising Advantages
- Longer shelf life than newspapers - Read more thoroughly than newspapers - Colorful - Targets very specific markets
Broadcast Media Advantages (TV)
- Most effective form of advertising - Can direct ads to a specific audience
Types of Print Media
- Newspapers - Magazines - Direct Mail - Directory Advertising - Transit Advertising - Outdoor Advertising
Two Types of Broadcast Media
- Radio - Television
Transit Advertising Advantages (no disadvantages)
- Reaches a wide and captive audience - Defined market (usually urban) - Economical
Direct Mail Advertising Disadvantages
- Seen as junk mail - Cost may be high - Can yield to a low response compared to the number sent (10% respond)
Directory Advertising Disadvantages (ex. YellowPages)
- Usually kept for an entire year (can also be a disadvantage) - Most people now use online directories