Types of Advertising Media/Marketing

Direct Mail Advertising Advantages

- Can be selective about who receives the advertisements

Broadcast Media Advantages (Radio)

- Can easily target their specific audience - Immediate - Reaches 96% of people - Cost effective

Broadcast Media Disadvantages (Radio)

- Can only describe items; can't show them - Short life span on the air

Magazine Advertising Disadvantages

- Cost is higher than newspapers because of higher quality - Printed one or two months in advance, so advertisers have to get their advertisements to the newspaper editors early

Broadcast Media Disadvantages (TV)

- Highest cost form of advertising - Smaller companies cannot afford large time slots

Outdoor Advertising Advantages

- Highly visible - Relatively inexpensive - 24/7 visibility

Directory Advertising Advantages (ex. YellowPages)

- Inexpensive - Targets many demographics, b/c they're in 98% of homes - Usually kept for an entire year (can also be a disadvantage)

Online Advertising Advantages

- Instantly Measurable - Built in responses - Interactive

Online Advertising Disadvantages

- Limited Audience - High Clutter (Competing Ads) - Security and Privacy Concerns

Outdoor Advertising Disadvantages

- Limited viewing time (ads don't usually move) - Government regulations can be strict - Inability to target a specific audience

Magazine Advertising Advantages

- Longer shelf life than newspapers - Read more thoroughly than newspapers - Colorful - Targets very specific markets

Broadcast Media Advantages (TV)

- Most effective form of advertising - Can direct ads to a specific audience

Types of Print Media

- Newspapers - Magazines - Direct Mail - Directory Advertising - Transit Advertising - Outdoor Advertising

Two Types of Broadcast Media

- Radio - Television

Transit Advertising Advantages (no disadvantages)

- Reaches a wide and captive audience - Defined market (usually urban) - Economical

Direct Mail Advertising Disadvantages

- Seen as junk mail - Cost may be high - Can yield to a low response compared to the number sent (10% respond)

Directory Advertising Disadvantages (ex. YellowPages)

- Usually kept for an entire year (can also be a disadvantage) - Most people now use online directories