Types of Intermediaries
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Wholesaler
an intermediary who sells to other intermediaries
Middleman
any intermediary between the manufacturer and end user
Retailer
any intermediary who sells to consumers
Agent/broker
any intermediary with legal authority to act on behalf of the manufacturer
6 types of intermediaries
middleman, agent/broker, wholesaler, retailer, distributor, dealer
Distributor
term that can mean the same as distributor, retailer, wholesaler