Types of Intermediaries

Wholesaler

an intermediary who sells to other intermediaries

Middleman

any intermediary between the manufacturer and end user

Retailer

any intermediary who sells to consumers

Agent/broker

any intermediary with legal authority to act on behalf of the manufacturer

6 types of intermediaries

middleman, agent/broker, wholesaler, retailer, distributor, dealer

Distributor

term that can mean the same as distributor, retailer, wholesaler