Unit 4.1: true or false

Customers should never be profiled based on geographical data

False

Understanding your customers allows you to meet customer demands

True

A customer profile should include demographic data but not psychographic data

False

A marketing strategy identifies customers that you can better serve than your competitors, but it cannot help you determine the size of you market

False

Demographics describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits

False

Segmenting your target market is usually not necessary because most markets are small

False

A market segment is made up of people with common characteristics

True

Data that helps you determine how often potential customers use a particular service is called a customer profile

True

Entrepreneurs estimate demands for their products and services by identifying their target market

True

Marital status, family size, and age are useful data for identifying your target market

True