unit 6-10 social media

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SEO integrates what into web content in order to attract more visitors to a site?

Keywords

Students can create their own classroom Facebook pages. (true or false)

True

The profile picture that you plan to use to market your personal brand on social media networks should feature you only.

True

Your blog should include both a Facebook and a Twitter button.

True

The best accounts to follow on Twitter are the promoted accounts.

False

In order to gain anything educational from Twitter, you must

Know which hashtags to use in order to join a conversation

Social media marketing primarily seeks to enhance what aspect of a product?

Its popularity

If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?

#tech

Posting job leads on social media sites decreases the average company's recruiting costs by about

50%

Pins on Pinterest can be linked to

All of the above

As you build your personal brand, who should you follow on Twitter?

Anyone who is like-minded

By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse

Entry-level jobs

Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?

Ephesians 5:1

What made social media the most transformative development in marketing thus far?

Its ability to connect customers with the company in real-time

Videos that appear on the top of the search results page on YouTube are

Promoted videos that function as advertisements

What academic and professional field is very closely related to marketing?

Psychology

Feedly allows users to

Read content from all over the web in one place

Which of the following features of Google Groups allows users to share notes and research with other members?

Real-time editing

All but which of the following individuals are positive examples of interdependence in the Bible?

Samson and Saul

Before posting a question on LinkedIn, it's a good idea to

Search for a duplicate question

Networking was a lot more difficult before

The social media revolution

Why should professionals create personal brands for themselves?

To remain gainfully employed

On your professional blog, you should write primarily about

Topics pertaining to your career goal

Google Groups can be public or private.

True

From 1995 to 1997, the number of web users

quadrupled

In order to reach a larger audience, marketers should encourage their followers to

retweet their tweets

Facebook product pages come with unique web addresses. (true and false)

true

Information you list on your Facebook profile can be used by companies to market their goods and services.(true or false)

true

Short paragraphs are more suitable for a blog post.

true

Today most major companies have a blog. (True or False)

true

YouTube is a highly effective marketing tool for businesses to grow their brand. (true or false)

true

Facebook Ads are

Customizable

In order to be effective, all tweets should be sales oriented.

False

When a contact writes recommendation for you on LinkedIn, it becomes visible to

Everyone on LinkedIn

Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is

Professional

The first post on your blog should do all of the following except

Retell a funny story or anecdote

To attract new followers on Twitter, companies should focus most on

Using popular hashtags

When does Google AdWords charge a company?

When a web user clicks on the advertisement

Which of the following groups of people are qualified to become Twitter teachers?

All of the above

Most people use Twitter to

Broadcast public messages

The title of a blog post should be

Catchy

Before they begin posting images and status updates for their Facebook product page, companies should first

Create a marketing strategy

A personal brand can grant self-employed individuals with

Credibility

The tone of your Twitter bio should be

Credible and enthusiastic

Companies are allowed to exceed the 140 character limit on Twitter. (True or False)

False

Companies should be sure to follow everyone on Twitter who is following them.

False

Which feature of Google Groups helps keep information organized?

Folders

The best way to locate information about a particular topic is to search by

Hashtag

In order to use Pinterest effectively, you must have

High-quality pictures

In order to access discounts and promotions from a company's Facebook Timeline, you must first

Like the page

Which of the following social media tools is least useful for making professional connections?

Liking YouTube videos

The social media platform best-suited for professional networking is

LinkedIn

Which social media platform is most useful for learning about the industry in which you wish to one day work?

LinkedIn

It's important to use bullet points when blogging because they

Make the text easier to scan

According to Unit 06, the ethics of honesty in marketing can be fleshed out in all but which of the following ways?

Not under-promising on a product

Businesses leveraging LinkedIn can establish themselves as thought leaders by

Participating in LinkedIn groups

Up until fairly recently, what medium dominated the advertising and marketing industries?

Print media

The questions users post on LinkedIn Answers are accessible by

The entire LinkedIn community

Which Facebook feature allows you to control who sees your posts?

The in-post privacy feature

Connecting with contacts on LinkedIn is as easy as entering your email address.

True

Desktop publishing made print media more cost-effective. (true and false)

True

It is possible to link your Facebook and Twitter accounts.

True

LinkedIn users can locate contacts by

All of the above

Twitter is only useful for keeping in touch with existing contacts, not making new ones.

False

In our pursuit of a "good name," ​​​​Proverbs 3:1-4 suggests that we should pursue all but which of the following?

Success

It's more important than ever to remain knowledgeable about your industry primarily because

Technology is causing industries to change at a rapid pace

How do we remain honest in marketing?

Telling the whole truth about a product, not overpromising on a product, and focusing on the product itself, not the presumed effects of buying and/or using the product

Many companies now have employees located in various places across the world.

True

Which of the following is the best way to keep up with trends in your industry?

Use social media

From a marketing perspective, valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?

Using excessive pop-ups and advertisements on websites

what questions should you keep in mind when creating a blog?

What do you want your blog to look like? How will your blog function? How will you encourage readers to interact on the blog? How will you use the resources that God has given you to share your product? Will it bring God the glory?

From a customer's or client's perspective, a brand is

A promise

At a minimum, how many hashtags should marketers use in each of their tweets?

1

What does YouTube Analytics offer to businesses marketing on the site?

A concrete way to both shape their digital strategy and track its success

It's ok to share personal information on Facebook with your professional contacts.

False

It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.

True

On Google Groups, which permission settings are recommended for a study group?

All members can view and post


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