unit 6-10 social media
SEO integrates what into web content in order to attract more visitors to a site?
Keywords
Students can create their own classroom Facebook pages. (true or false)
True
The profile picture that you plan to use to market your personal brand on social media networks should feature you only.
True
Your blog should include both a Facebook and a Twitter button.
True
The best accounts to follow on Twitter are the promoted accounts.
False
In order to gain anything educational from Twitter, you must
Know which hashtags to use in order to join a conversation
Social media marketing primarily seeks to enhance what aspect of a product?
Its popularity
If you wanted to discover information about technology or people interested in technology on Twitter, what should you type into the search box?
#tech
Posting job leads on social media sites decreases the average company's recruiting costs by about
50%
Pins on Pinterest can be linked to
All of the above
As you build your personal brand, who should you follow on Twitter?
Anyone who is like-minded
By selecting "Students and Recent Grads" from the "Jobs" menu on LinkedIn, you can browse
Entry-level jobs
Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?
Ephesians 5:1
What made social media the most transformative development in marketing thus far?
Its ability to connect customers with the company in real-time
Videos that appear on the top of the search results page on YouTube are
Promoted videos that function as advertisements
What academic and professional field is very closely related to marketing?
Psychology
Feedly allows users to
Read content from all over the web in one place
Which of the following features of Google Groups allows users to share notes and research with other members?
Real-time editing
All but which of the following individuals are positive examples of interdependence in the Bible?
Samson and Saul
Before posting a question on LinkedIn, it's a good idea to
Search for a duplicate question
Networking was a lot more difficult before
The social media revolution
Why should professionals create personal brands for themselves?
To remain gainfully employed
On your professional blog, you should write primarily about
Topics pertaining to your career goal
Google Groups can be public or private.
True
From 1995 to 1997, the number of web users
quadrupled
In order to reach a larger audience, marketers should encourage their followers to
retweet their tweets
Facebook product pages come with unique web addresses. (true and false)
true
Information you list on your Facebook profile can be used by companies to market their goods and services.(true or false)
true
Short paragraphs are more suitable for a blog post.
true
Today most major companies have a blog. (True or False)
true
YouTube is a highly effective marketing tool for businesses to grow their brand. (true or false)
true
Facebook Ads are
Customizable
In order to be effective, all tweets should be sales oriented.
False
When a contact writes recommendation for you on LinkedIn, it becomes visible to
Everyone on LinkedIn
Before using your Facebook account to market your personal brand, you should evaluate your Timeline to ensure that it is
Professional
The first post on your blog should do all of the following except
Retell a funny story or anecdote
To attract new followers on Twitter, companies should focus most on
Using popular hashtags
When does Google AdWords charge a company?
When a web user clicks on the advertisement
Which of the following groups of people are qualified to become Twitter teachers?
All of the above
Most people use Twitter to
Broadcast public messages
The title of a blog post should be
Catchy
Before they begin posting images and status updates for their Facebook product page, companies should first
Create a marketing strategy
A personal brand can grant self-employed individuals with
Credibility
The tone of your Twitter bio should be
Credible and enthusiastic
Companies are allowed to exceed the 140 character limit on Twitter. (True or False)
False
Companies should be sure to follow everyone on Twitter who is following them.
False
Which feature of Google Groups helps keep information organized?
Folders
The best way to locate information about a particular topic is to search by
Hashtag
In order to use Pinterest effectively, you must have
High-quality pictures
In order to access discounts and promotions from a company's Facebook Timeline, you must first
Like the page
Which of the following social media tools is least useful for making professional connections?
Liking YouTube videos
The social media platform best-suited for professional networking is
Which social media platform is most useful for learning about the industry in which you wish to one day work?
It's important to use bullet points when blogging because they
Make the text easier to scan
According to Unit 06, the ethics of honesty in marketing can be fleshed out in all but which of the following ways?
Not under-promising on a product
Businesses leveraging LinkedIn can establish themselves as thought leaders by
Participating in LinkedIn groups
Up until fairly recently, what medium dominated the advertising and marketing industries?
Print media
The questions users post on LinkedIn Answers are accessible by
The entire LinkedIn community
Which Facebook feature allows you to control who sees your posts?
The in-post privacy feature
Connecting with contacts on LinkedIn is as easy as entering your email address.
True
Desktop publishing made print media more cost-effective. (true and false)
True
It is possible to link your Facebook and Twitter accounts.
True
LinkedIn users can locate contacts by
All of the above
Twitter is only useful for keeping in touch with existing contacts, not making new ones.
False
In our pursuit of a "good name," Proverbs 3:1-4 suggests that we should pursue all but which of the following?
Success
It's more important than ever to remain knowledgeable about your industry primarily because
Technology is causing industries to change at a rapid pace
How do we remain honest in marketing?
Telling the whole truth about a product, not overpromising on a product, and focusing on the product itself, not the presumed effects of buying and/or using the product
Many companies now have employees located in various places across the world.
True
Which of the following is the best way to keep up with trends in your industry?
Use social media
From a marketing perspective, valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?
Using excessive pop-ups and advertisements on websites
what questions should you keep in mind when creating a blog?
What do you want your blog to look like? How will your blog function? How will you encourage readers to interact on the blog? How will you use the resources that God has given you to share your product? Will it bring God the glory?
From a customer's or client's perspective, a brand is
A promise
At a minimum, how many hashtags should marketers use in each of their tweets?
1
What does YouTube Analytics offer to businesses marketing on the site?
A concrete way to both shape their digital strategy and track its success
It's ok to share personal information on Facebook with your professional contacts.
False
It's okay to use the same photo for your Facebook, Twitter, and LinkedIn accounts.
True
On Google Groups, which permission settings are recommended for a study group?
All members can view and post
