Visual Communication: Unit 1 Challenges
The structure labeled as "1" on the diagram is what?
A cone cell
Which of the following defines the "shape" design element?
A two-dimensional plane with a clear identifiable boundary
Who made great use of intellectual montage?
Alfred Hitchcock
What are two or more dots placed close to one another called?
Cluster
Which theory is based on the viewer's eye capturing a visual outline, followed by the mind achieving understanding?
Constructivism Model
How is emphasis achieved in this image?
Contrast and proximity
Contrast is most effective when there is a clear __________ between elements of the design.
Distinction
Which of the following best explains why elements of visual design are important?
Elements are building blocks that help designers convey their ideas
Which of the following describes the organizational characteristics of a symmetrical design?
Even distribution, centered axis
Which of the following enables the viewer to see depth?
Figure/ground
When considering value, what is the range between light and dark called?
Gradient
Between the values of white and black, what builds form?
Grayscale
Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard every single jet that flew overhead. Now he only notices the jets if someone points them out. What mental process is Doug experiencing?
Habituation
Which theory is based on the importance of awareness, choices and your viewpoint?
Huxley/Lester Model
Which sign physically represents what it signifies?
Icon
The image below exemplifies which characteristic of line?
Implied Line
Which sign is logically linked to, or influenced by, what it represents?
Index
Which statement accurately describes the rhythm principle in visual design?
It consists of repeating strong and weak elements, which often provide movement in a visual design.
Which Gestalt principle is illustrated in the design shown?
Law of Closure
Which Gestalt principle is illustrated in the design shown?
Law of Similarity
Jacob is always cold in the winter. He feels like everyone but him is going somewhere warm for spring break. What mental process is Jacob experiencing
Salience
Who pioneered the use of montage in films?
Sergei Eisenstein
Which statement about the design element space is true?
Space can frame a design
Which option most accurately describes an element of visual design in this image?
Space: the image is given depth by the clear distinction between the tiger, the water, and the background
What film technique sparks a thought by showing one picture followed by another?
The Kuleshov Effect
Which statement analyzes proximity within this image?
The books are stacked in a logical arrangement, based on size
Which statement most accurately analyzes the principles of design in this image?
The image illustrates the use of scale by enlarging an element (in this case, the athlete) in comparison to its surroundings.
Which is the best definition of scale in visual design?
The size of an element
How does proximity contribute to the emphasis in this image?
The tightly-clustered circles contrast with the evenly-spaced circles.
principles of design evident in the image?
This image uses contrast to create a focal point on the vivid red flower against the muted tan wheat.
Which best describes the sensory communication model of visual communications?
This model focuses on the data that enters the brain.
What do you call the amount of three-dimensional space a form occupies?
Volume
Emphasis in visual design means establishing __________ for a viewer.
focal point