Visual Communication: Unit 1 Challenges

The structure labeled as "1" on the diagram is what?

A cone cell

Which of the following defines the "shape" design element?

A two-dimensional plane with a clear identifiable boundary

Who made great use of intellectual montage?

Alfred Hitchcock

What are two or more dots placed close to one another called?

Cluster

Which theory is based on the viewer's eye capturing a visual outline, followed by the mind achieving understanding?

Constructivism Model

How is emphasis achieved in this image?

Contrast and proximity

Contrast is most effective when there is a clear __________ between elements of the design.

Distinction

Which of the following best explains why elements of visual design are important?

Elements are building blocks that help designers convey their ideas

Which of the following describes the organizational characteristics of a symmetrical design?

Even distribution, centered axis

Which of the following enables the viewer to see depth?

Figure/ground

When considering value, what is the range between light and dark called?

Gradient

Between the values of white and black, what builds form?

Grayscale

Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard every single jet that flew overhead. Now he only notices the jets if someone points them out. What mental process is Doug experiencing?

Habituation

Which theory is based on the importance of awareness, choices and your viewpoint?

Huxley/Lester Model

Which sign physically represents what it signifies?

Icon

The image below exemplifies which characteristic of line?

Implied Line

Which sign is logically linked to, or influenced by, what it represents?

Index

Which statement accurately describes the rhythm principle in visual design?

It consists of repeating strong and weak elements, which often provide movement in a visual design.

Which Gestalt principle is illustrated in the design shown?

Law of Closure

Which Gestalt principle is illustrated in the design shown?

Law of Similarity

Jacob is always cold in the winter. He feels like everyone but him is going somewhere warm for spring break. What mental process is Jacob experiencing

Salience

Who pioneered the use of montage in films?

Sergei Eisenstein

Which statement about the design element space is true?

Space can frame a design

Which option most accurately describes an element of visual design in this image?

Space: the image is given depth by the clear distinction between the tiger, the water, and the background

What film technique sparks a thought by showing one picture followed by another?

The Kuleshov Effect

Which statement analyzes proximity within this image?

The books are stacked in a logical arrangement, based on size

Which statement most accurately analyzes the principles of design in this image?

The image illustrates the use of scale by enlarging an element (in this case, the athlete) in comparison to its surroundings.

Which is the best definition of scale in visual design?

The size of an element

How does proximity contribute to the emphasis in this image?

The tightly-clustered circles contrast with the evenly-spaced circles.

principles of design evident in the image?

This image uses contrast to create a focal point on the vivid red flower against the muted tan wheat.

Which best describes the sensory communication model of visual communications?

This model focuses on the data that enters the brain.

What do you call the amount of three-dimensional space a form occupies?

Volume

Emphasis in visual design means establishing __________ for a viewer.

focal point