warm-up quiz 7
What is a long-held belief that some specific condition is preferable over another?
Convention Trait Custom Value Enculturation D
How does Freud's theory apply to consumer behavior?
It highlights the consumer's ability to identify his/her motivation when choosing a product. It eliminates the connection between product symbolism and motivation. It suggests people can verbalize their latent desires. It indicates that we are always conscious of our motives. It highlights the importance of unconscious motives that guide purchase decisions. e
Which of the following is the most widely recognized approach to measuring personality traits that form the basis of personality?
List of Values (LOV) A Big Five or Neo-Personality Inventory Minnesota Multiphasic Personality Inventory (MMPI) VALS2Superscript TM Myers-Briggs Type Indicator B
Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.
branded archetyped anthropomorphized repositioned C
Marketers use _____ to divide consumers into segments based on their attitudes, interests, and motivations for purchasing and using products.
demographics status culture co-branding psychographics social class D
The set of traits consumers assign to a product, as if it were a person, is known as the product's _____.
focus of attention brand personality underdog brand biography introversion level reader-response rate B
A society learns the cultural values, beliefs, and acceptable behaviors of one's own cultures through a process called
norms acculturation cosplay conventions enculturation E
A consumer's pattern of consumption that reflects his / her choices about how to spend his / her time and money (with these choices being essential to defining the consumer's identity) is an indication of one's_____.
superego trend tracking caonsumption options lifestyle caste D
According to the theories of Carl Jung, our shared memories create ________, which involve universal themes and appear frequently in myths and stories across cultures.
symbolic communities archtypes patterns of behavior Doppelgangers B
When the symbolic meaning of a product closely ties to the symbolic meaning of a different product, what has occurred?
symbolic community product complementarity repositioning brand interference consumption constellation B