Web 240 Exam 4
According to Amazon, around how many indie authors have sold more than 1 million copies of their books?
40
Which of the following is not a job site aggregator?
CareerBuilder
Consumers in auctions are driven solely by value maximization.
False
In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
False
Online retail constitutes about 20% of the total retail market today.
False
Tight coupling seeks to reduce excess inventory to a bare minimum.
False
Threatening negative feedback in return for a benefit is an example of:
Feedback extortion
Which of the following is an example of an e-distributor?
Grainger
Which of the following native digital news sites is owned by AOL?
Huffington Post
Which of the following statements about the home entertainment industry is not true?
NOT "Neither the television nor film industries have built an industry-wide Internet delivery system."
All of the following are important trends in B2B e-commerce in 2018-2019, except:
NOT "a decline in the number of Net marketplaces."
B2B e-commerce websites:
NOT "are buyer-side solutions"
Operating Margin =
Operating Margin = Operating Earnings / Revenue.
Which of the following U.S. media channels generates the most revenue?
broadcast television/pay TV
EDI began as a(n) ________ system.
document automation
An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis.
e-procurement Net marketplace
Which of the following primarily involve long-term sourcing?
e-procurement Net marketplaces and industry consortia
Cannibalization is a major challenge facing book publishers.
false
Instagram is an example of a(n):
general community/social network
________ production is a set of production methods that focuses on the elimination of waste throughout the customer value chain.
lean
The essential characteristic of ________ is that they bring hundreds to thousands of suppliers into a single Internet-based environment to conduct trade.
net marketplaces
the term ________ refers to the advantages conferred as an auction site becomes larger in terms of visitors and products for sale.
network effects
The MOTO sector of the retail industry is most similar to the ________ sector.
online retail sales
Which of the following is not a risk or cost of Internet auctions?
price transparency
Priceline's auctions utilize fixed pricing.
true
Which of the following statements about Instagram is not true?
Instagram users spend more time on Instagram than Facebook users spend on Facebook.
________ is defined as the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
collaborative commerce
The majority of inter-firm trade involves:
contract purchasing of direct goods.
In 2018, approximately what percentage of Internet users over the age of 14 made a purchase at an online retail store?
NOT 40%
All of the following were factors that precipitated the growth of MOTO except:
NOT growth of credit card industry
Which of the following is not one of the central challenges facing the online retail industry?
NOT inconvenience in returning goods
Which of the following types of auctions "shields the brand" of the seller?
Name your own price auction
Which of the following statements about B2B marketing is not true?
Only 10% of B2B marketers use mobile marketing technologies.
All of the following are challenges for catalog merchants except
building sophisticated order entry and fulfillment systems.
The technology used by early online communities was limited to mostly:
bulletin boards
In 2017, the various entertainment industries together accounted for about ________ of total media industry revenues, while the print media industries collectively accounted for about ________.
not 89%, 11%
DRM refers to a combination of ________ for protecting digital content.
technical and legal means
All of the following statements about the MOTO sector are true except:
the MOTO sector is also referred to as the specialty store sector.
Which of the following has the highest share of online retail sales?
virtual merchants
Which of the following statements about B2B marketing is not true?
B2B marketing accounts for over 25% of the total amount spent on digital marketing and advertising.
All of the following are strategic factors that pertain specifically to a firm and its related businesses except:
Power of customers
The ________ model is not one of the three business models employed by newspapers between 1995 and 2018.
The Convergence model
B2B e-commerce websites tend to serve horizontal markets.
True
Which of the following was the first step in the development of B2B e-commerce?
Automated order entry systems
