Week 3 study

Which of the following statements reflects the postpurchase evaluation step of the consumer decision-making process? -Gabby creates a model for comparing the quality, cost, and class schedule of different schools. -Gabby decides to return to school after taking time off to help her family. -Gabby is happier than ever and knows her nursing dream is within reach. -Gabby researches schools online before visiting them in person. -Gabby seeks advice from colleagues, counselors, and friends.

-Gabby is happier than ever and knows her nursing dream is within reach.

________ is very important to show if the social influencer wants to maintain a good relationship with their followers.

Authenticity

What are the two types of information search? (Choose every correct answer.) Location search External search Risk search Functional search Internal search

External search Internal search

In which situation did an alternative evaluation option occur within the search process? Frankie goes to a nearby gas station to purchase his regular energy drink. Jesus gets a membership at the gym his friends use. Mike buys a ticket to the only theme park in the city. Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store

Kevin searches for a new car on the Internet before visiting the "The Mile of Cars" store

Which factor does NOT directly influence how the consumer makes a purchase decision? Psychological and individual influences Social and group influences Situational factors Macroeconomic factors

Macroeconomic factors

Which factors usually influence the consumer decision process the same way each time? (Choose every correct answer.) Psychological Situational Social Temporal state

Psychological Social

Which stage in the consumer decision process comes immediately after need recognition?

Search for information

Why would a firm record the number of abandoned virtual carts on its website?

To assess the conversion rate

True or False: Consumers often evaluate alternatives while still engaged in the search process.

True

When does the consumer decision process begin?

When consumers realize they have an unfulfilled need and want to reach a different, desired state

Limited problem solving is most likely to occur under which condition?

When the consumer has a purchase decision that calls for, at most, moderate effort and time

Which of the following are examples of external searches for information when looking to purchase a new car? (Choose every correct answer.) You have loved driving your mother's Toyota cars over the years. You purchase a copy of Consumer Reports. You ask your brother how he likes his new car. You browse the manufacturer's website.

You purchase a copy of Consumer Reports. You ask your brother how he likes his new car. You browse the manufacturer's website.

In addition to customer satisfaction and loyalty, which of the following is also one of the potential postpurchase outcomes? brand switching disposal need adjustment cognitive dissonance

cognitive dissonance

By employing the compensatory model, Gabby is able to weigh the pros and cons of the different schools she's been researching. At which step of the consumer decision-making process does Gabby employ this model?

evaluation of alternatives

Consumers often use ______ problem solving for risky purchase decisions.

extended

An ______ search is when the buyer looks for information beyond his or her personal knowledge to help make the buying decision, such as checking the Internet, asking a friend, or visiting a showroom.

external

They are two key types of information searches: internal and ____

external

As social influencers, Kevin Parry, Jessica Kalil, and Terrell & Jarius may be a part of the ________ for a consumer and impact their consumer behavior.

external social environment

True or False: The consumer decision process starts with need recognition and ends with the purchase itself.

false

True or False: Universal sets are a subset of retrieval sets and evoked sets.

false, opposite

If you are motivated by physiological needs to make a purchase, which product would you buy?

food

Gabby visits several nursing schools and talks to colleagues, counselors, and friends about them. These actions reflect which step of the consumer decision-making process?

information research

Accessing information from one's own memory and knowledge is known as a(n) ____ information search.

internal

Horace needs a new pair of running shoes. He first thinks about the last pair he bought, how comfortable they are, and how well they have held up. In this example, Horace is conducting a(n) ______ search for information.

internal

Consumers may have different levels of ______, which is known as the consumer's degree of interest in a product or service.

involvement

Wayne buys a new laptop every two years. At this point, rather than research different brands, he simply orders the latest version of the one he already has. For Wayne, the laptop is a(n) ______ problem-solving purchase experience.

limited

Hallmark sells Valentine's Day cards with romantic quotes, which are appealing to ______ needs.

love

A(n) ______ is a basic need that drives consumers to solve a problem and satisfy a need, such as a headache that leads a person to purchase a pain reliever.

motive

The impetus that pushes consumers to satisfy their unmet needs, such as having no laundry detergent to do the wash, is a(n) ______.

motive

Place the steps of the consumer decision process in order, with the first step at the top.

need recognition information research alternative evaluation purchase and consumption postpurchase

The motive that drives Conrad to buy a large bottle of Gatorade after a 3-mile run and drink it quickly is a(n) ______ need.

physiological

The final step in the consumer decision-making process, and a very important element in retaining and building a loyal customer base, is ____ behavior.

postpurchase

Gabby has decided to pursue her nursing degree. What immediate need (problem) does Gabby face that may impact the school she chooses to attend?

problem recognition

Consumer decision making about products and services is influenced by the configuration of all of the following; market mix, social influences, ______ factors, and sociological factors.

psychological

The consumer decision process is influenced by ________ factors, which consists of the customer's family, reference groups, and culture.

psychological

Need ____ is the first stage in the consumer decision process.

recognition

Social influencers represent which social factor affecting the consumer decision process?

reference groups

All of the brands that Miguel can easily call to mind for laundry detergents, whether he would consider buying them or not, comprise his ______ set.

retrieval

When Akeelah is thinking about where she would like to eat lunch, she remembers five places close by where she has eaten before. Although she would not revisit some of them, these restaurants are part of Akeelah's ______ set.

retrieval

Betty buys antibacterial hand soap for her kitchen and bathrooms in order to prevent the spread of germs. She is motivated by a which of the following needs?

safety

The ______ is the second step in the consumer decision process.

search for information

The external ______ environment that influences consumer behavior includes consumers' family, reference groups, and culture.

social

Primarily, consumers can identify and affiliate with reference groups, like social influencers, to create, enhance, or maintain their

social status

Retailers use ______ to see how well they are doing at turning potential buyers into actual buyers.

the conversion rate

True or False: Situational factors sometimes override psychological and social issues.

true

The collection of all possible alternatives for a decision, even those the buyer would not consider and might not even be aware of, is referred to as the ______.

universal set