Week 4: Research in the Design Process

Consider the following scenario: Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature's design. They continue to refine it, even though other user-identified issues are pending resolution. What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply. A. Break down the project into smaller phases B. Hire an outside consulting firm to map project deliverables C. Conduct new interviews with a different group of users D. Outline designated points to decide whether to continue or stop

A. Break down the project into smaller phases D. Outline designated points to decide whether to continue or stop

There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working with a range of people, personalities, and work styles? A. Collaboration B. Empathy C. Pragmatism

A. Collaboration

When conducting interviews, is it a benefit or a drawback that the sample size is relatively small? A. Drawback B. Neither C. Benefit

A. Drawback

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question? A. Post-launch B. Foundational C. Design

A. Post-launch

A startup company tasks its design team to build a website for novice home cooks interested in making multi-course meals.The team needs to figure out what the structure and basic website details should be. At this stage, what kind of research in the product development lifecycle should the team employ? A. Post-launch research B. Foundational research C. Design research

B. Foundational research

Consider the following scenario: A research team designs a survey to learn about device usage in the marketplace. The team needs to decide whether they need to design a mobile app or responsive website. . They survey a group of potential users, and ask users to rank their most used devices over the course of a day from most use to least use. Using this numeric data, the researchers find that a mobile app makes the most sense. What type of research is the team conducting? A. Secondary research B. Quantitative research C. Usability research D. Qualitative research

B. Quantitative research

Imagine that a design firm's research team has a basic understanding of their users' pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method? A. Interviews B. Surveys C. Key performance indicator D. Usability study

B. Surveys

Which type of bias refers to looking for evidence to prove a hypothesis you have? A. Sunk cost fallacy B. Primacy bias C. Confirmation bias D. False consensus bias

C. Confirmation bias

When developing a product, what are the benefits a usability study provides for design teams? Select all that apply. A. Shows how users actually interact with a product in real life B. Inexpensive to conduct C. Receive in-depth user feedback about a product D. Observe first hand user interactions with a product

C. Receive in-depth user feedback about a product

Which of the following research methods is defined as an activity where many people are asked the same questions in order to understand what most people think about a product? A. Journals B. Usability studies C. Surveys D. Articles

C. Surveys

False consensus bias is defined as the assumption that others will think the same way as you do. Identify a method that can help overcome false consensus bias. A. Segment your project into smaller, more manageable phases and outline stopping points B. Practice active listening and ask open-ended questions C. Reflect on our own behaviors D. Identify and articulate assumptions before interviews or conversations and survey large groups

D. Identify and articulate assumptions before interviews or conversations and survey large groups

How does a UX researcher gather information about users' behaviors, needs, and motivations? A. Product reviews and competitors B. Internal focus testing C. Instinct and intuition D. Observation and feedback

D. Observation and feedback