What is marketing

The path a product takes from the producer to the consumer.

channel of distribution

measurable characteristics that describe a population

demographics

3 points of product

design naming packaging

involves studying consumers to determine what they want, and then designing the products that will satisfy their needs and wants

development

getting the product into the hands of the consumer. (Buying and Selling)

distribution

3 emotional motives

love power prestige

The group of customers who are willing and able to buy your product or service.

market

Focuses on a particular group.

market identification

The process of developing, promoting, and distributing products or goods and services, to satisfy customers' needs and wants.

marketing

Involves promoting products with one key message that is directed to everyone

mass marketing

making the product available to the customer

place

the exchange between buyer and seller

price

involves the goods, services and ideas used to satisfy consumer needs design naming and packaging

product

the marketing mix

product price place promotion

help to educate consumers, create interest and desire, make a sale, and create an image for a company and its products.

promotion

how the goods are comm. to the customer advertising publicity personal selling sales promotion

promotion

3 rational motives

saves time saves money makes life easier

A specific group of consumers that an organization selects as the focus of its marketing plan

target market

The idea that organizations need to satisfy their customers while also trying to reach their organizations' goals.

the marketing concept

general marketing goals for a company

want customer to feel special and exclusive, make the customers think they are buying something with value, create an association and identify with an image