Yeti in 2022

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The company's lowering cost of goods sold allowed gross profit to increase at 31

03 percent CAGR over the three-year period 2019-2022.Yes

Yeti's income statement showed sales increasing at a compound average growth rate (CAGR) of 14

27 percent for the period 2019-2022.No

The reasonable debt-to-assets ratio of 15

7 percent in 2022 shows that excessive debt has not been used to finance the company's operations.NO

Yeti is a sponsor of professional soccer in the United States and would thus have familiarity with the sport that could help expand the Yeti brand into the global soccer community

Cricket, hockey (ice and field) and tennis are other sports that Yeti could target.Yes

The company made strategic distributor concentrations among its retail distributors; Dick's Sporting Goods accounted for 50 percent and 25 percent of gross sales in 2018 and 2019, respectively

NO

Yeti makes a comparable product to its closest rivals at a higher selling price

NO

Yeti uses its own research & development team versus collaboration with consumers to avoid having too many products

NO

Increasing sales, judicious cost management, and an improved debt structure also led to a 90 percent CAGR

No

Yeti continues to improve its sluggish financial position by expanding its product groups

No

Yeti generated customer loyalty and a brand following that rivals could easily match, diminishing Yeti's revenues

No

Yeti has been able to outcompete its rivals on the basis of a best-cost strategy

No

Yeti has decreased its direct-to-consumer strategy including its websites and Amazon Marketplace to strengthen its competitive position

No

Yeti should reduce the number of retail partners and strictly focus on direct-to-consumer strategy

No

Yeti was not initially well-received due to its high prices and sub-par product quality; it took a few years for Yeti to gain a dominant market share in the United States

No

Yeti's narrow geographic coverage puts the company at a disadvantage compared to rivals

No

Yeti's financial statements indicated a sound and improving financial condition

Sales were increasing and careful cost and expense management resulted in increasing profits.Yes

The company focused on introducing new categories of products, and bringing innovation into the market through performance, durability, quality, and design

YES

The company's working capital increased 126 percent between 2021 to 2022, this will provide internal funds for debt payment and increased operations without the necessity of increasing debt

YES

Yeti could strengthen its competitive position by focusing on increasing the global market share and producing lower priced models to attract the emerging market buyers

YES

While maintaining strict management of costs and expenses to preserve profitability, Yeti should emphasize consumer and market research to help focus the Yeti Innovation Center's work

Yes

Yeti could also move into other markets in the United States and grow by targeting a different customer demographic

Yes

Yeti had been able to outcompete its rivals on the basis of differentiating features steadily flowing from its highly innovative engineers and its Yeti Innovation Center

Yes

Yeti has a competitive advantage largely because of its tremendously popular, iconic brand name, strong and increasing global scope of operations, and strategy execution capabilities

Yes

Yeti's wholesale channels sold to several large, national retailers, including Dick's Sporting Goods, Bass Pro Shops, REI, Academy Sports + Outdoors, and Ace Hardware, other retailers with a significant regional presence, and independent retail partners throughout the United States, Canada, and Australia

Yes


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