100-101: Facebook Certified EXAM test by gundam
A music store owner wants people to click a link in an ad and visit the store website to read more about guitar repair services. After runs the ad for a week, the results show 276 link clicks. The cost per result was 29 cents per link click. Approximately how much did the store owner spend to see these results? $70 $80 $90 $100
$80
Which two actions can be performed by the Page moderator on a client Page? (Choose 2) -Create and delete posts -Send messages as the Page -Publish and manage jobs -Remove and ban people from the Page -Add friends to the Page
-Send messages as the Page -Remove and ban people from the Page
How many levels exist in the Facebook campaign structure?
3
Where is the pixel installed? Facebook business Page Ads Manager Business website Personal Facebook Page
Business website
What is the one access the editor does not have?
Manage page roles and settings
What is instagram Live?
On Instagram Live, users can broadcast live to engage with followers and share updates in real time. Users can do live Q&As and other events to help engage their communities.
What is the primary results metric in ads manager when measuring conversions? (conversions objective)
conversions - conversions can be a lot of different things. Look this up.
What are two benefits of selecting automatic placements? (Choose 2) -It gives the ad delivery systems increased flexibility to find the best results -It ensures campaign budget will be evenly spent across each placement It makes the campaign budget weighted toward Instagram -It typically generates the most efficient use of budget and helps control costs -It reaches more people across Facebook apps and technologies
1. It gives the ad delivery systems increased flexibility to find the best results 2. It typically generates the most efficient use of budget and helps control costs
Name all of the access the admin role has.
1. Manage page roles and settings 2. Edit the page and apps - Editor 3. Create and delete posts as the page 4. Send messages as the page - Moderator (except 8) 5. Respond to and delete comments and posts to the page 6. Create ads, promotions, or boosted posts - Advertiser (except 8) 7. View insights - Jobs Manager 8. Turn on job features for a post. Manage and edit posts
A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create? A Page post A boosted Page post A Facebook ad A Facebook event
A Page post organic = unpaid. And an event just doesn't make sense in this context.
Which of these is an ad account permission granted to the analyst role? Manage admin permissions Access reports Edit payment method Create and edit ads
Access reports
An advertiser wants to get a high-level view of how all of their campaigns are performing. Which level should they view to see these results? Ad account level Campaign level Ad set level Ad level
Ad account level
Which feature is available for a Page post? Select a placement Assign a budget Select an objective Add a video
Add a video
Name the FB admin roles from most access to least.
Admin Editor Moderator Advertiser Jobs Manager Analyst
Which interface can be used to set up a Facebook ad campaign? Facebook IQ ads Ads Manager Mobile Studio Advertising Creative Hub ads
Ads Manager
You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create? Promoted post Boosted Page post Facebook ad Advertising budget
Advertising budget
What should be the first step in planning a marketing campaign on Facebook? Choose the creative ad format Align the business goal with a campaign objective Select placements, targeting and budget Create a boosted post from the most recent post
Align the business goal with a campaign objective
What is a boosted post?
An ad that is created from an existing post.
What is a pixel custom conversion? A preset list of events on Facebook for common actions people take on its website An event that a business can define to collect information about actions taken on its website A piece of code written by a business to track actions taken on its website A cookie that lives on every page of the website to capture data
An event that a business can define to collect information about actions taken on its website
A bank releases a mobile banking app and wants to increase app downloads with its new customers. Which campaign objective should the bank use? App Engagement App Lead Generation App Installs App Store Traffic
App Installs
A brand wants to send more people to the App Store to download its app. Which campaign objective is most relevant? App Conversions App Lead Generation App Installs App Traffic
App Installs
If your business goal is to send people to the app store to download an app, which ad objective would you select? larger objective is it under?
App Installs - Consideration
Which two variables are available for split tests? (Choose 2) Audience Objective Placement Bid type
Audience Placement
Which two ad placement platforms are available when you create an ad in Ads Manager? (Choose 2) Audience Network Facebook Page Audience Insights Instagram feed Twitter
Audience Network Instagram feed
A business set up a campaign. During the process, it tested different placements and observed a higher estimated total reach when it selected automatic placements.What caused this result? Automatic placements more efficiently allocated the ad set budget. Automatic placements more efficiently distributed the ad bids. Automatic placements more efficiently set up a bid cap. Automatic placements more efficiently adjusted the cost control.
Automatic placements more efficiently allocated the ad set budget.
What are the first two campaign objective categories in the ads creation flow? (Choose 2) Awareness Optimization Conversion Attribution Consideration
Awareness Consideration
What are the three objectives you can select from in FB?
Awareness Consideration Conversion
How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager? Edit the post Boost the post Create a new ad set Sponsor the Page
Boost the post
What is a similarity between a boosted post and Facebook ad? Both are created in Ads Manager Both use advanced targeting capabilities Both require budget to be shared with a wider audience Both increase audience engagement
Both require budget to be shared with a wider audience. (By this they mean that they need money in order to be shared with more people. Not that the amount of money you spend is shared with your audience)
A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? (Choose 2) Brand Awareness Reach Lead Generation Traffic Catalog Sales
Brand Awareness Reach (because these are top funnel objectives)
If your business goal is to increase peoples' awareness of a business, brand or service what ad objective would you select? Which larger objective is it under?
Brand awareness - Awareness Show an ad to as many people in your target audience - Reach
Which of the following is a benefit of reviewing conversion events with a Facebook pixel? Businesses can connect specific customers with their purchases Businesses can determine optimal advertising strategies Businesses can see where to reduce spending Businesses can identify the most popular products
Businesses can determine optimal advertising strategies
Which data protection law was specifically designed to protect children? Privacy Shield GDPR CCPA COPPA
COPPA COPPA was specifically designed to protect children. It requires that notice be given and parental consent is obtained before any personal information is collected from children
A business wants to set up a split test. At which level should the business choose this option? Campaign level Test Level Ad set level Ad level
Campaign level
In what order is a Facebook advertising campaign created? Campaign, ad set, ad Ad, ad set, campaign Ad set, campaign, ad Campaign, ad, destination URL
Campaign, ad set, ad
What is the structure of a Facebook ad campaign? Ad set, ad Campaign, ad set Campaign, ad set, ad Ad set, ad, campaign
Campaign, ad set, ad
A business wants to sell products online.What ad format displays both a video and a product? Collection Slideshow Stories Video
Collection
What are three primary uses of a Facebook business Page? (Choose 3) Connect with customers Sell products for less cost Connect with potential employees Have an online storefront for the business Share videos
Connect with customers Connect with potential employees Have an online storefront for the business
What feature is unique to Instagram Stories and Facebook Stories? Vertical creative Sound controls Short videos Content disappears after 24 hours
Content disappears after 24 hours
Which Facebook campaign objective should be selected to generate sales on a website or app? Traffic Brand Awareness Conversions Reach
Conversions
If your business goal is to encourage people to take a specific action on a business's site, such as adding items to a cart, downloading an app, registering for a site or making a purchase, which ad objective would you select? larger objective is it under?
Conversions - Conversion
What is the first step required to establish a business presence on Facebook? Create a Page Create an event Create a post Create an ad
Create a Page
A business wants to acquire new customers and increase sales. Which strategy should the business select? -Create a campaign with the Conversions objective -Create a campaign with the Lead Generation objective and contact its leads with relevant information -Reach more people through the Video Views objective and retarget them with lead ads -Use the Engagement objective to interact with its audience
Create a campaign with the Conversions objective
To maximize audience attention to still images in an ad campaign, which strategy should you use? Create a stop-motion video Create a slideshow of the images Run the campaign based on the best image Tell a story through text overlay over images
Create a slideshow of the images
Which two payment methods are acceptable in the billing section in Ads Manager? (Choose 2) Credit card Money order Business check Debit card Electronic funds transfer (EFT)
Credit card Debit card
Which Instagram surface allows a business to connect with individuals or groups of people? Direct IGTV Feed Instagram Stories
Direct
What is the collection ad display and what objectives is it available for?
Each collection ad features a primary video or image with four smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience—all without leaving Facebook or Instagram.
A brand has a new goal to get more people to see, share, like and comment on individual posts on Facebook and Instagram.Which campaign objective is appropriate for this brand? Brand Awareness Lead Generation Engagement Conversions
Engagement
If your business goal is to reach people who are more likely to engage with a facebook post, which ad objective would you select? larger objective is it under? (With this objective, you can create ads that encourage post engagement, Page likes, event responses or offer claims.)
Engagement - Consideration
What is the primary results metric in ads manager when measuring brand awareness? (Awareness objective)
Estimated Ad Recall Lift (People) This shows how many people FB estimates will remember seeing your ad if asked after two days.
Which of the following apps can be used to view Ads Manager on mobile? Instagram Messenger Facebook WhatsApp
What has the highest text character limit? Facebook Page post Facebook ad Instagram post Instagram ad
Facebook Page post
What is a benefit of using a Facebook ad instead of a regular Page post? -Facebook ads can reach a more specific audience. -Facebook ads do not appear in News Feed. -Facebook ads offer video options. -Facebook ads allow comments, likes and shares.
Facebook ads can reach a more specific audience.
Which element is required to create a Custom Audience from website visitors? Facebook SDK Facebook Shop Facebook pixel Facebook profile
Facebook pixel
What is the mission of Facebook? -Make the world more open, connected and communicative -Help people to connect with friends, families and businesses -Give people the power to create community and bring the world closer together -Make the world more connected through communities
Give people the power to create community and bring the world closer together
Which Facebook solution can help to create a sense of community with an audience? Stories Insights Shops Groups
Groups
What IGTV and what is it used for?
IGTV are long-form videos of up to an hour.
What's the difference between reach and impressions? Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad. Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen. Impressions and reach are different words for the same thing, which is how many people saw an ad. Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen.
Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.
What can a boosted post help an advertiser achieve? Increase engagement on Page content Review actions on the business website Measure the number of purchases on the business website Obtain in-depth reporting that includes cost per purchase
Increase engagement on Page content
An online store wants a database of customer information but it does not have the Facebook pixel installed. Which campaign objective meets this business goal? Lead Generation Conversions Traffic Brand Awareness
Lead Generation
If your business goal is to collect leads for a business, which ad objective would you select? larger objective is it under? (Create ads that collect info from people interested in a product, such as sign-ups for newsletters or white paper downloads.)
Lead generation - Consideration
What is the primary results metric in ads manager when measuring lead generation? (consideration objective)
Leads
What action does a business want its customers to take if it selects Engagement as its campaign objective? Like a post Make a purchase Remember an ad Visit its website
Like a post
What is the primary results metric in ads manager when measuring Traffic? (consideration objective)
Link clicks
Which three parameters can be used to reach potential customers and determine a Core Audience? (Choose 3) Location Age Gender Ethnicity App Activity
Location Age Gender
A new ecommerce company wants more people to start conversations through Messenger or WhatsApp for customer service.Which campaign objective should be used to meet this business goal? Messages Lead Generation Engagement Reach
Messages
Which of these is part of the Consideration objective category? Catalog sales Messages Store traffic Conversions
Messages
If your business goal is to connect with people on messenger, Instagram Direct, and WhatsApp, which ad objective would you select? larger objective is it under? (Communicate with people or existing customers to encourage interest in a business)
Messages - Considerations
What roles cannot turn on job features?
Moderator Advertiser Analyst
Who do businesses try to reach with a lookalike audience? -People who have shown interest in the brand in the past -People who have visited the website of the advertiser -People who have indicated certain interests -People who have a similar profile to an existing audience
People who have a similar profile to an existing audience
What is the primary results metric in ads manager when measuring engagement? (consideration objective)
Post likes/post engagement/event responses (this metric is dependent on which objective you selected at setup)
Who can see a page's posts?
Posts are public, but they will only appear in the feed of people who follow them.
If your business goal is to show an ad to as many people in your target audience which ad objective would you select? Which larger objective is it under?
Reach - Awareness
What is the primary results metric in ads manager when measuring reach? (Awareness objective)
Reach - how many individual people have seen your ad
What are instagram stories and what are they used for?
Short videos that disappear after 24 hours. Businesses can use these to show behind the scenes of their businesses.
A business only has high-quality photos as creative assets. It's interested in testing video ads but doesn't have resources to create them. What solution should the business try? Instant Experience Slideshow Stories Single image
Slideshow
Which two types of posts can be boosted on Facebook? (Choose 2) Special offers Profile posts Location posts Events posted on a personal account Events organized by the business
Special offers Events organized by the business
What elements differentiate a sponsored post from a regular one? Where are they on the post?
Sponsored label - underneath page name Headline - appears in a bar underneath the creative CTA - in the bar underneath the creative to the right of the headline URL - in the bar underneath the creative on top of the headline
If your business goal is to promote brick-and-mortar business locations to people who are nearby, which ad objective would you select? larger objective is it under?
Store traffic - Conversions
What is Instagram Direct and what is it used for?
The Instagram Direct feature allows users to privately share photos or videos with up to 15 people. Businesses can connect with individual customers/clients or small groups of people who share a similar interest.
What is the main difference between the Traffic and Conversions objectives? -The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions. -The Traffic objective optimizes for actions, while the Conversions objective optimizes for clicks. -The Traffic objective optimizes for views, while the Conversions objective optimizes for reach. -The Traffic objective optimizes for reach, while the Conversions objective optimizes for views.
The Traffic objective optimizes for clicks, while the Conversions objective optimizes for actions.
A brand launches a new website and wants to encourage people to visit it.What should the brand select first to create the campaign? The appropriate ad objective Custom Audiences and lookalike audiences Automatic placements The right creative for the campaign
The appropriate ad objective
What is organic reach? The number of people who have seen a post through unpaid distribution The number of people who have seen a post through paid distribution The number of people who have shared a boosted Page post The number of people reached after setting up a Custom Audience
The number of people who have seen a post through unpaid distribution Organic = unpaid
A brand wants to show ads at certain times.How should the brand schedule ads? Time and day Only time Only day Automatic
Time and day. In FB, if you want to specify at what time you want your ads to be shared you are also required to specify on which days. You can select all days of the week, but you still need to select it. Therefore, you need to choose both time AND day.
If your business goal is to send people fro m FB to a URL, such as a business website, landing page or app, which ad objective would you select? Which larger objective is it under?
Traffic - Consideration
What is WhatsApps use for business?
Use a WhatsApp business profile to communicate with customers over text, voice and video. To make it easier for people to start conversations and make your business more accessible, businesses can share short links and QR codes that open a WhatsApp chat window when scanned. Use quick replies to provide fast answers to frequently asked questions, greeting messages to welcome customers to a chat and away messages to let them know when to expect a reply. Also, catalogs. Not really sure how this works though.
When you create Instagram content, what is the most effective way to engage with followers and people who have expressed interest in a business? -Keep captions brief and interesting, and use 17 words or less. -Use hashtags, locations and likes, and comment on photos that people have tagged the business in. -Use ephemerality as a creative tool when creating content for Instagram Stories. -Focus attention on the subject, brand and call-to-action buttons to provide a clear message.
Use hashtags, locations and likes, and comment on photos that people have tagged the business in.
What is an instagram Feed and what is it used for?
Use your feed to grow your brand presence and story.
If your business goal is to share business videos with the people on FB who are most likely to watch them, which ad objective would you select? larger objective is it under?
Video views - Consideration
What is Oculus? Virtual reality software and hardware Augmented reality software and hardware Instant messaging technology New Facebook and Instagram tools
Virtual reality software and hardware
What action does a business want its customers to take if it selects Traffic as its campaign objective? Visit business website Make a purchase Remember an ad View a video
Visit business website
Which two Facebook solutions enable businesses to communicate privately and instantly with customers? (Choose 2) Audience Network WhatsApp Oculus Facebook Messenger
WhatsApp Messenger
When can you include a link to your website? When you promote a post When you boost a Page post When you create an ad When you create a post
When you create an ad
A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people.What target might explain the low reach number? -Women ages 18-35 in London who like vegan shoes -Women ages 18-35 in London who like shoes -Women ages 18-55 -Adults ages 18-35
Women ages 18-35 in London who like vegan shoes
What is the primary results metric in ads manager when measuring app installs? (consideration objective)
app installs
If your business goal is to show products from an ecommerce store's catalog to generate sales, which ad objective would you select? larger objective is it under? (You can use this objective to create dynamic ads, which are targeted to people who have looked at the catalog before and dynamically show them products that they might be interested in. i.e. carousel ads)
catalog sales - conversions
What is the primary results metric in ads manager when measuring messages? (consideration objective)
messaging conversations started
What is the primary results metric in ads manager when measuring catalog sales? (conversions objective)
purchases
What is the primary results metric in ads manager when measuring store traffic? (conversions objective)
reach
What is the primary results metric in ads manager when measuring video views? (consideration objective)
video views
