10.01 The Marketing Mix ~ Entrepreneurship

What are six steps in developing your brand's marketing message?

1) Define your brand. 2) Focus your message. 3) Express your personality. 4) Meet or exceed your expectations. 5) Improve the community. 6)Get the message out.

What are the 5 P's of the marketing mix?

1) Product 2)Place 3)Price 4)Promotion 5)People

What are the 5 c's of the marketing mix?

1) consumer 2) cost 3) convenience 4) communications 5) community

What is marketing mix?

is a set of tools your company can use to achieve your marketing goals.

What is advertising?

is when your company pays to get your promotional message out to your market.

What is marketing?

the combination of ways your company researches, plans for, and communicates with the market.

What is market positioning?

when your company makes an effort to actively control and shape your brand image with your target market.