18/19&20

Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!

Listening on the part of a salesperson is a major component in making a presentation.

true

Marginal revenue is the change in total revenue that occurs when a firm sells an additional unit of product.

true

Markup can be stated as a percentage of the cost or as a percentage of the selling price.

true

Nonprice competition emphasizes distinctive product features, service, and product quality.

true

Penetration pricing and price skimming of the market are two types of new-product pricing.

true

Periodic discounting is often predictable so consumers wait to make purchases until they can benefit from the price reductions.

true

Price is the most easily adjusted ingredient in the marketing mix.

true

Price is the value that is exchanged for products in a marketing transaction.

true

Sales promotion activities are generally used in conjunction with other promotional efforts.

true

Some stores employ comparison shoppers to learn what prices their competitors are charging.

true

The focus of personal selling is shifting from selling a specific product to building long-term relationships with customers by finding solutions to their needs, problems, and challenges.

true

The importance of price depends on the type of product, the type of target market, and the purchase situation.

true

The primary goals of personal selling are finding prospects, convincing prospects to buy, and keeping customers satisfied.

true

Total costs are influenced by quantities sold.

true

price elasticity of demand measures the sensitivity of demand to changes in price.

true

Cooperative advertising refers to advertisements promoting a product and identifying participating retailers that sell the product.

false

Fixed costs vary with the number of units produced or sold.

false

Most marketers depend on one-sale customers for long-run survival.

false

Price should be defined in terms of money only.

false

Sales promotion activities are always supplementary to personal selling and advertising.

false

Sellers using nonprice competition are not concerned with prices charged by competitors.

false

The objective of maintaining or increasing market share depends on growth in industry sales.

false

A firm that considers costs and revenue secondary to competitors' prices when setting its own prices is using a competition-based pricing strategy.

true

Cost-based pricing strategies result in a percentage being added to the cost of the product.

true

Demonstrations in retail stores are not used widely because they are expensive.

true

Differential pricing means different buyers pay different prices for the same quality and quantity of product.

true

For most products, the quantity demanded goes up as the price goes down.

true

Generally, consumer sweepstakes are more popular than consumer contests.

true

If possible, the salesperson should handle objections only when they arise.

true

Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.

true


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