19. What is an open-ended question/ a close-ended question/ a leading question? Give examples?

Closed-ended (or "closed question")

Closed-ended (or "closed question") is a question for which a researcher provides a suitable list of responses eg Yes / No. This produces mainly quantitative data.

Example of an Open-ended Question

Example of an Open-ended Question State your opinion about the quality of ABC Corporation's products and services?

Example of a Closed-Ended Leading Question

How would you rate the products of XYZ Corporation 1 fair 2 Good 3 Excellent 4 Superb

Leading Questions

Leading Questions are Questions that force your audience for a particular type of answer are known as leading questions. In a leading question, all the answers would be equally likely. An example of a leading question would be a question with choices such as, fair, good, great, poor, superb, excellent etc. These questions are meant to get an opinion from the audience in limited words.

Open-ended (or "open question")

Open-ended (or "open question") is a question where the researcher doesn't provide the respondent with a set answer from which to choose. Rather, the respondent is asked to answer "in their own words". This produces mainly qualitative data.