2.1 Explain company-wide strategic planning and its four steps

Nike states that it wants to​ "bring inspiration and innovation to every athlete in the​ world." This is​ Nike's _________.

market-oriented mission statement

Which of the following steps in the strategic planning process is not done at the corporate​ level?

Planning marketing strategies

The primary purpose of a strategic plan is to​ ________________.

enable a firm to take advantage of opportunities in a changing environment

The first step of the strategic planning process is to identify the​ company's ________, an explicit statement that clearly explains the​ organization's purpose and what it seeks to accomplish.

mission

A major activity in strategic planning is​ ________ analysis, whereby management evaluates the products and lines of business that make up the company.

Business Portfolio. A major activity in strategic planning is business portfolio​ analysis, whereby management evaluates the products and lines of business that make up the company.

In the strategic planning​ process, the business portfolio is designed after​ ________.

setting company objectives and goals