2.7 Visual Communication Design (PART OF FINAL)
The nineteenth-century artists Edward Burne-Jones and William Morris created a handcrafted version of this writer's (poet's) works as a rejection of rampant industrialization. What is the name of this writer or poet?
chaucher
This is a group of letterforms designed to have a uniform appearance. What is the group called?
font
Mies Van der Rohe, who was Head of the Bauhaus, is often remembered for saying:
"less is more"
In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms. Who is this person?
Durer
Who was the German inventor of the printing press and movable type?
Johannes Gutenberg
Interactive web designs engage a viewer using changing visual, sound, and interactive features. A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte in New York City. Which museum is it?
Museum of Modern Art
Albrecht Dürer's standard of letterforms was based on the alphabetic characters of which culture?
Rome
The Ford Motor Company created a logo from this handwriting style, which was practiced in nineteenth-century America. What is this handwriting style called?
Spencerian Font
Video-gaming tournaments create competitive sporting events for large groups of spectators to experience at the same time. The use of video monitors and digital projection devices make it possible to view competitions between players in such games as ________.
Starcraft
This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge. Who is he?
Toulouse-Lautrec
The primary colors that make up the basis for commercial printing are ________.
cyan, magenta, yellow (CYM)
White space is always a bad thing in layout design. T or F?
false
Commercial printing uses an area of patterned dots called a ________. The dots vary in size depend on the level of color needed.
halftone
These handwritten, illustrated books were created during the Middle Ages. What are they called?
illuminated manuscripts
Images that are created to inform as well as to embellish a written or printed text are called:
illustrations
What is the art of organizing type, logos, and illustrations in traditional print media called?
layout design
What is most often a carefully designed piece of type that is unique and easily identified?
logo
The primary colors used to create color in an electronic display are ________.
red, green, blue
The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.
serifs
The essence of visual communication design is the use of ________ to communicate information and ideas.
symbols
If you were to design an instruction manual for building a car, good illustration as well as text would be vital. T or F?
true
The ________ was a German school of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function."
Bauhaus
Wang Xizhi was one of the great calligraphers of the Jin Dynasty from which ancient culture?
China
The first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the _______.
Mesopotamians
This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates image and text. Who is this American web designer?
Moser-Katz
James Montgomery Flagg created an illustration of this character, who the artist used for recruitment posters during World Wars I and II. What is the name of this character?
Uncle Sam
The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.
Universal
This type of design can incorporate text, image, recorded sound, and moving images. What type of design is it?
Web Design
This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks. What medium is it?
World Wide Web
This pictorial logo, used to identify Chevrolet products, has come to replace words when identifying the company. What is this pictorial logo called?
bowtie
Egyptian picture symbols are called ________.
hieroglyphs
The Portuguese-born illustrator Jorge Colombo uses this personal device to draw his illustrations, including covers for The New Yorker magazine. What kind of device is it used by Colombo?
iPhone
These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation: What are they called?
icons
The visual form of printed letters, words, and text is called ________.
typography
This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media. What is this type of image called?
vector
What is the name that refers to the empty space around type or other features in a layout?
white space