2.7 Visual Communication Design (PART OF FINAL)

The nineteenth-century artists Edward Burne-Jones and William Morris created a handcrafted version of this writer's (poet's) works as a rejection of rampant industrialization. What is the name of this writer or poet?

chaucher

This is a group of letterforms designed to have a uniform appearance. What is the group called?

font

Mies Van der Rohe, who was Head of the Bauhaus, is often remembered for saying:

"less is more"

In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms. Who is this person?

Durer

Who was the German inventor of the printing press and movable type?

Johannes Gutenberg

Interactive web designs engage a viewer using changing visual, sound, and interactive features. A great example of this was the website created for an exhibition at the __________ of the work of the Belgian artist René Magritte in New York City. Which museum is it?

Museum of Modern Art

Albrecht Dürer's standard of letterforms was based on the alphabetic characters of which culture?

Rome

The Ford Motor Company created a logo from this handwriting style, which was practiced in nineteenth-century America. What is this handwriting style called?

Spencerian Font

Video-gaming tournaments create competitive sporting events for large groups of spectators to experience at the same time. The use of video monitors and digital projection devices make it possible to view competitions between players in such games as ________.

Starcraft

This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge. Who is he?

Toulouse-Lautrec

The primary colors that make up the basis for commercial printing are ________.

cyan, magenta, yellow (CYM)

White space is always a bad thing in layout design. T or F?

false

Commercial printing uses an area of patterned dots called a ________. The dots vary in size depend on the level of color needed.

halftone

These handwritten, illustrated books were created during the Middle Ages. What are they called?

illuminated manuscripts

Images that are created to inform as well as to embellish a written or printed text are called:

illustrations

What is the art of organizing type, logos, and illustrations in traditional print media called?

layout design

What is most often a carefully designed piece of type that is unique and easily identified?

logo

The primary colors used to create color in an electronic display are ________.

red, green, blue

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________.

serifs

The essence of visual communication design is the use of ________ to communicate information and ideas.

symbols

If you were to design an instruction manual for building a car, good illustration as well as text would be vital. T or F?

true

The ________ was a German school of art and design that operated in the early twentieth century. The students at the school were immersed in the idea that "form follows function."

Bauhaus

Wang Xizhi was one of the great calligraphers of the Jin Dynasty from which ancient culture?

China

The first people (c. 3400 BCE) to employ picture symbols in a consistent language system were the _______.

Mesopotamians

This American web designer created a website at the Carolina Photojournalism Workshop that cleverly integrates image and text. Who is this American web designer?

Moser-Katz

James Montgomery Flagg created an illustration of this character, who the artist used for recruitment posters during World Wars I and II. What is the name of this character?

Uncle Sam

The German designer Herbert Bayer created a sans-serif typeface called ________ that could not be immediately associated with any one culture.

Universal

This type of design can incorporate text, image, recorded sound, and moving images. What type of design is it?

Web Design

This medium has made it possible for designers to make their page design "come alive" by allowing interactivity through hyperlinks. What medium is it?

World Wide Web

This pictorial logo, used to identify Chevrolet products, has come to replace words when identifying the company. What is this pictorial logo called?

bowtie

Egyptian picture symbols are called ________.

hieroglyphs

The Portuguese-born illustrator Jorge Colombo uses this personal device to draw his illustrations, including covers for The New Yorker magazine. What kind of device is it used by Colombo?

iPhone

These simple, symbolic graphics are often used for products that people of many different cultures use, so that there is no need for language translation: What are they called?

icons

The visual form of printed letters, words, and text is called ________.

typography

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media. What is this type of image called?

vector

What is the name that refers to the empty space around type or other features in a layout?

white space