301 Test 2
The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content. 1. 20-80; 20; 80 2. 40-60; 40; 60 3. 90-10; 90; 10 4. 50-50; 50; 50
20-80; 20; 80
Microsoft ________ is a popular example of a relational database. 1. Access 2. Word 3. Excel 4. PowerPoint
Access
________ is an advantage of cloud-based ERP systems. 1. Recovery 2. Security 3. Access 4. Control
Access
Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) ________ report. 1. drill-down 2. ad hoc 3. exception 4. routine
Ad-hoc
Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. 1. employee use 2. advertising 3. company buy-in 4. crowdsourcing
Advertising
Your name in your university's database is a(n) ________. 1. instance 2. database 3. entity 4. attribute
Attribute
Suppose you are failing one of your classes. Based on your evaluation, you decide to start paying attention in class and talking to the teacher about ways to improve. This decision is part of the _________ phase of the DMP. 1. implementation 2. design 3. choice 4. intelligence
Choice
Which of the following is NOT a use for data mining? 1. Forecasting bankruptcy 2. Comparing products 3. Detecting fraudulent credit card transactions 4. Predicting sales
Comparing products
________ is a disadvantage of cloud-based ERP systems. 1. Cost 2. Scalability 3. Control 4. Access
Control
________ marketing is when companies use social computing tools to obtain feedback from customers. 1. Filter 2. Conversational 3. Viral 4. Traditional
Conversational
________ is a disadvantage of ERP. 1. Decision support 2. Cost 3. Flexibility 4. Efficiency
Cost
__________ analytics answers the question "what has happened". 1. Prescriptive 2. Useful 3. Descriptive 4. Predictive
Descriptive
Suppose you are failing one of your classes. You know you need to pay attention in class, study every day, take better notes, read the book before the lectures, or talk to the teacher about ways to improve. You developed this list in the _________ phase of the DMP. 1. intelligence 2. implementation 3. choice 4. design
Design
You get a sales report every month to show the products sold from each state. You notice the sales from California are down from last month, so you click on the state to get more detailed information on each sales person. You notice one salesperson sold 10% of what he did the previous year. This is an example of a(n) ________ report. 1. key factor 2. drill-down 3. collaborative 4. ad hoc
Drill-Down
________ collects data on its users' past, ________ collects data on its users' present, ________ collects data on its users' future. 1. Facebook;Pinterest;Twitter 2. Pinterest;Facebook;Twitter 3. Pinterest;Twitter;Facebook 4. Facebook;Twitter;Pinterest
Facebook;Twitter;Pinterest
________ is a benefit of ERP. 1. Employee adoption 2. Complexity 3. Flexibility 4. Cost
Flexibility
The ________ creates links between two tables. 1. alien 2. foreign 3. primary 4. secondary
Foreign
Suppose you are failing one of your classes. Based on the choice you made to start studying harder, you look over your notes every day after class and study at least an hour every night for at least a week before an exam. This action is part of the ______ phase of the DMP. 1. choice 2. intelligence 3. implementation 4. design
Implementation
All the information about you in your university's database is a(n) ________. 1. instance 2. attribute 3. entity 4. database
Instance
Suppose you are failing one of your classes (of course you are not). If you don't know what the problem is, you need to enter the _______ phase of the decision making process (DMP). 1. design 2. choice 3. implementation 4. intelligence
Intelligence
________ is NOT an example of collaborative consumption. 1. Crowdfunding 2. Peer-to-peer lending 3. Mass customization 4. Collaborative production
Mass customization
Rent the Runway (RTR) thinks traveling women in the next 5-10 years will arrive at their hotel rooms with only one small bag and will find their closets already filled with rented clothing from RTR. This is _______ analytics. 1.prescriptive 2. useful 3. descriptive 4. predictive
Predictive
________ analytics drives the coupons you get at the grocery store when you use your loyalty card. 1. Descriptive 2. Prescriptive 3. Useful 4. Predictive
Predictive
The ________ key is an identifier field that uniquely identifies a record. 1. primary 2. foreign 3. alien 4. secondary
Primary
__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. 1. RSS 2. Blogging 3. RFID 4. UWB
RSS
As the CEO of Widget Inc., you get a monthly report on the percentage of orders going through e-commerce. This is a(n) ________ report. 1.exception 2.routine 3.ad hoc 4.on-demand
Routine
The leading ERP software vendor is _________. 1. IBM 2.Microsoft 3. SAP 4. Apple
SAP
A(n) ________ supports the monitoring, collecting, storage, and processing of data from the organization's basic business transactions, each of which generates data. 1. CRM 2. ERP 3.TPS 4.SCM
TPS
Which of the following is NOT an interorganizational system? 1. SCM 2. CRM 3. TPS 4. ERP
TPS
Which of the following is NOT a reason managing data is difficult. 1. Data are generated from multiple sources. 2. Data are subject to data rot. 3. The amount of data is decreasing exponentially with time. 4. Data are scattered throughout organizations.
The amount of data is decreasing exponentially with time
________ does NOT use a peer-to-peer business model. 1. Craigslist 2. eBay 3. Airbnb 4. Twitter
The relational database model is based on the concept of ________-dimensional tables. 1. three 2. four 3. two 4. one
Two
________ are an example of harnessing collective intelligence. 1. Wikis 2. Web services 3. Tags 4. Mashups
Wikis
Which of the following is an accurate representation of the data hierarchy from smallest to largest? 1. bit, byte, field, record, file, database 2. byte, bit, field, file, record, database 3. bit, byte, field, file, record, database 4. byte, bit, field, record, file, database
bit, byte, field, record, file, database
Epinions is an example of ________ ratings and reviews. 1. customer 2. conversational 3. sponsored 4. expert
customer
Data reduction is the conversion of raw _______ into a smaller amount of more useful _______. 1. data; information 2. data; knowledge 3. information; knowledge 4. information; data
data; information
From the mid-1950s until the early 1970s, organizations managed their data in a _________; this created ________. 1. database; a centralized location for information 2. file management environment; information silos 3. file management environment; a centralized location for information 4. database; information silos
file management environment; information silos
Organizations do NOT typically use wikis to _________. 1. collaborate on projects 2. follow consumers' social networking comments 3. provide a central repository 4. keep enterprisewide documents
follow consumers' social networking comments
Targeted marketing relies on _________ analytical information. 1. predictive 2. descriptive 3. prescriptive 4. useful
predictive
Database systems minimize ________. 1. integrity 2. security 3. redundancy 4. independence
redundancy
