301 Test 2

The ________ rule of thumb is that ________ percent of individuals contribute ________ percent of the content. 1. 20-80; 20; 80 2. 40-60; 40; 60 3. 90-10; 90; 10 4. 50-50; 50; 50

20-80; 20; 80

Microsoft ________ is a popular example of a relational database. 1. Access 2. Word 3. Excel 4. PowerPoint

Access

________ is an advantage of cloud-based ERP systems. 1. Recovery 2. Security 3. Access 4. Control

Access

Your southern region is not doing very well. You want to know why, so you ask for a special report showing the numbers for the southern region compared to the northern, eastern, and western regions. This is a(n) ________ report. 1. drill-down 2. ad hoc 3. exception 4. routine

Ad-hoc

Many experts believe ________ is the solution to the challenge of making money from social networking sites and social commerce sites. 1. employee use 2. advertising 3. company buy-in 4. crowdsourcing

Advertising

Your name in your university's database is a(n) ________. 1. instance 2. database 3. entity 4. attribute

Attribute

Suppose you are failing one of your classes. Based on your evaluation, you decide to start paying attention in class and talking to the teacher about ways to improve. This decision is part of the _________ phase of the DMP. 1. implementation 2. design 3. choice 4. intelligence

Choice

Which of the following is NOT a use for data mining? 1. Forecasting bankruptcy 2. Comparing products 3. Detecting fraudulent credit card transactions 4. Predicting sales

Comparing products

________ is a disadvantage of cloud-based ERP systems. 1. Cost 2. Scalability 3. Control 4. Access

Control

________ marketing is when companies use social computing tools to obtain feedback from customers. 1. Filter 2. Conversational 3. Viral 4. Traditional

Conversational

________ is a disadvantage of ERP. 1. Decision support 2. Cost 3. Flexibility 4. Efficiency

Cost

__________ analytics answers the question "what has happened". 1. Prescriptive 2. Useful 3. Descriptive 4. Predictive

Descriptive

Suppose you are failing one of your classes. You know you need to pay attention in class, study every day, take better notes, read the book before the lectures, or talk to the teacher about ways to improve. You developed this list in the _________ phase of the DMP. 1. intelligence 2. implementation 3. choice 4. design

Design

You get a sales report every month to show the products sold from each state. You notice the sales from California are down from last month, so you click on the state to get more detailed information on each sales person. You notice one salesperson sold 10% of what he did the previous year. This is an example of a(n) ________ report. 1. key factor 2. drill-down 3. collaborative 4. ad hoc

Drill-Down

________ collects data on its users' past, ________ collects data on its users' present, ________ collects data on its users' future. 1. Facebook;Pinterest;Twitter 2. Pinterest;Facebook;Twitter 3. Pinterest;Twitter;Facebook 4. Facebook;Twitter;Pinterest

Facebook;Twitter;Pinterest

________ is a benefit of ERP. 1. Employee adoption 2. Complexity 3. Flexibility 4. Cost

Flexibility

The ________ creates links between two tables. 1. alien 2. foreign 3. primary 4. secondary

Foreign

Suppose you are failing one of your classes. Based on the choice you made to start studying harder, you look over your notes every day after class and study at least an hour every night for at least a week before an exam. This action is part of the ______ phase of the DMP. 1. choice 2. intelligence 3. implementation 4. design

Implementation

All the information about you in your university's database is a(n) ________. 1. instance 2. attribute 3. entity 4. database

Instance

Suppose you are failing one of your classes (of course you are not). If you don't know what the problem is, you need to enter the _______ phase of the decision making process (DMP). 1. design 2. choice 3. implementation 4. intelligence

Intelligence

________ is NOT an example of collaborative consumption. 1. Crowdfunding 2. Peer-to-peer lending 3. Mass customization 4. Collaborative production

Mass customization

Rent the Runway (RTR) thinks traveling women in the next 5-10 years will arrive at their hotel rooms with only one small bag and will find their closets already filled with rented clothing from RTR. This is _______ analytics. 1.prescriptive 2. useful 3. descriptive 4. predictive

Predictive

________ analytics drives the coupons you get at the grocery store when you use your loyalty card. 1. Descriptive 2. Prescriptive 3. Useful 4. Predictive

Predictive

The ________ key is an identifier field that uniquely identifies a record. 1. primary 2. foreign 3. alien 4. secondary

Primary

__________ allows anyone to syndicate any content to anyone who has an interest in subscribing to it. 1. RSS 2. Blogging 3. RFID 4. UWB

RSS

As the CEO of Widget Inc., you get a monthly report on the percentage of orders going through e-commerce. This is a(n) ________ report. 1.exception 2.routine 3.ad hoc 4.on-demand

Routine

The leading ERP software vendor is _________. 1. IBM 2.Microsoft 3. SAP 4. Apple

SAP

A(n) ________ supports the monitoring, collecting, storage, and processing of data from the organization's basic business transactions, each of which generates data. 1. CRM 2. ERP 3.TPS 4.SCM

TPS

Which of the following is NOT an interorganizational system? 1. SCM 2. CRM 3. TPS 4. ERP

TPS

Which of the following is NOT a reason managing data is difficult. 1. Data are generated from multiple sources. 2. Data are subject to data rot. 3. The amount of data is decreasing exponentially with time. 4. Data are scattered throughout organizations.

The amount of data is decreasing exponentially with time

________ does NOT use a peer-to-peer business model. 1. Craigslist 2. eBay 3. Airbnb 4. Twitter

Twitter

The relational database model is based on the concept of ________-dimensional tables. 1. three 2. four 3. two 4. one

Two

________ are an example of harnessing collective intelligence. 1. Wikis 2. Web services 3. Tags 4. Mashups

Wikis

Which of the following is an accurate representation of the data hierarchy from smallest to largest? 1. bit, byte, field, record, file, database 2. byte, bit, field, file, record, database 3. bit, byte, field, file, record, database 4. byte, bit, field, record, file, database

bit, byte, field, record, file, database

Epinions is an example of ________ ratings and reviews. 1. customer 2. conversational 3. sponsored 4. expert

customer

Data reduction is the conversion of raw _______ into a smaller amount of more useful _______. 1. data; information 2. data; knowledge 3. information; knowledge 4. information; data

data; information

From the mid-1950s until the early 1970s, organizations managed their data in a _________; this created ________. 1. database; a centralized location for information 2. file management environment; information silos 3. file management environment; a centralized location for information 4. database; information silos

file management environment; information silos

Organizations do NOT typically use wikis to _________. 1. collaborate on projects 2. follow consumers' social networking comments 3. provide a central repository 4. keep enterprisewide documents

follow consumers' social networking comments

Targeted marketing relies on _________ analytical information. 1. predictive 2. descriptive 3. prescriptive 4. useful

predictive

Database systems minimize ________. 1. integrity 2. security 3. redundancy 4. independence

redundancy