335 Final
How do you connect the program with its potential audience? is a question that would be posed and answered as part of implementation planning task ________. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.
A- 1
Who will implement the program? is a question that would be posed and answered as part of implementation planning task _______. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.
A- 1
The social marketing wheel consists of ____ steps and provides a framework for_______. A. 6, continuous monitoring B. 8, continuous monitoring C. 6, consumer orientation D. 8, consumer orientation
A- 6, continuous monitoring
Program evaluation planning should begin ____________________. A. At the same time as program planning B. Once the program planning process has finished C. Once the program has been implemented D. After the program has concluded
A- At the same time as program planning
The perceptions people have about health problems and health behaviors provide the foundation of this theory/model. A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Diffusion of Innovations
A- Health Belief Model
Which of the following is NOT a construct in the Transtheoretical Model? A. Perceived Threat B. Stages of Change C. Processes of Change D. Self-efficacy
A- Perceived Threat
At the urging of public health professionals some physician's have begun writing "prescriptions" for fruits and vegetables for patients with poor diets. This is an example of____. A. Personal communication B. Direct marketing C. Consumer promotion D. Public relations
A- Personal communication
People or organizations that are invested in the program, are interested in the results of the evaluation, and/or have a stake in what will be done with the results of the evaluation are called A. Stakeholders B. Program participants C. Key informants D. Target population members
A- Stakeholders
Which of the following intervention activities could be described as communication activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings
A- Using handouts, brochures, and radio
Weight maintenance and decreased blood pressure that result from regular physical activity are considered ____________________ products in social marketing? A. Core B. Actual C. Augmented D. Secondary
A- core
Perceived severity and contemplation are examples of _____________ factors. A. Intrapersonal B. Interpersonal C. Organizational D. Community
A- intrapersonal
Identifying positive role models and pointing out positive changes in others is consistent with the __________________________ concept of the social cognitive theory. A. Observational learning B. Behavioral capability C. Reciprocal determinism D. Expectations
A- observational learning
Theory of Reasoned Action
Azjen and Fishbein
This term refers to the notion that the program will continue after the planners cease involvement with the program. A. Dose B. Completeness C. Fidelity D. Sustainability
B- Completeness
Reciprocal determinism and observational learning are examples of ____________ factors. A. Intrapersonal B. Interpersonal C. Organizational D. Community
B- Interpersonal
A program based upon the health belief model that is employing strategies and activities selected and designed to clearly and appropriately communicate the consequences of a health problem and its associated risk factors is addressing the ________________ part of the HBM. A. Perceived susceptibility B. Perceived severity C. Perceived barriers D. Self-efficacy
B- Perceived severity
Evaluating if the program was implemented as intended is a form of _______ evaluation A. Formative B. Process C. Impact D. Outcome
B- Process
Which of the following is NOT an intrapersonal theory? A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Theory of Planned behavior
B- Social Cognitive Theory
Social marketing principles help program developers to plan programs that are focused on __________________ and are thus more successful. A. Health behavior theories B. The target population C. Incentives D. Change agents
B- The target population
Which of the following theories is a change theory? A. Health Belief Model B. Transtheoretical Model C. Precaution Adoption Process Model D. Theory of Planned Behavior
B- Transtheoretical Model
Which of the following intervention activities could be described as behavior modification activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings
B- Using behavior change techniques
The four standards of program evaluation are: A. Formative, summative, impact, outcome B. Utility, feasibility, propriety, accuracy C. Feasibility, summativity, formativity, accuracy D. Efficiency, efficacy, utility, feasibility
B- Utility, feasibility, propriety, accuracy
Engaging in regular physical activity is considered a ________ product in social marketing A. Core B. Actual C. Augmented D. Secondary
B- actual
______________ refers the "gatekeeper" or entities that are responsible for organizational/institutional buy-in of a program and can provide for access the intended population of the program. A. Users B. Adopters C. Regulatory agencies D. Fidelity
B- adopters
Assessing the target population's perceived barriers to engaging in a recommended behavior is important in figuring out how to address the _____________- P of the marketing mix? A. Product B. Price C. Promotion D. All the above
B- price
______________ refers to the individuals who are the recipients of a program. A. Behavioral scientists B. Users C. Green and Kreuter D. Adopters
B- users
Social Cognitive Theory
Bandura
What do the adopters think about program factors such as complexity, time investment, modifiability? is a question that would be posed and answered as part of implementation planning task ____________. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.
C- 3
You have developed a corporate weight loss program that includes a component where employees walk 10 minutes at the end of their lunch hour each day. One of the worksites that has adopted your program thinks that providing an extra 10 minutes at the end of the lunch hour 3 times a week to allow for employees to walk during lunch is not necessary. Instead the worksite just encourages walking during lunch but without the extra time. This is an example of a ________________ implementation issue. A. Dose B. Completeness C. Fidelity D. Sustainability
C- Fidelity
Select that statement that is FALSE. A. Audiences may be segmented based upon factors found in health behavior models. B. The professional literature can provide a good start to identifying possible target population perceived barriers to engaging in the desired behavior C. In positioning strategy if the desired behavior is important enough to a good health outcome it doesn't matter what the competing behaviors are. D. Social marketing's primary focus is on behavior.
C- In positioning strategy if the desired behavior is important enough to a good health outcome it doesn't matter what the competing behaviors are.
This theory/model is about readiness to attempt a new or change an existing behavior A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Diffusion of Innovations
C- Transtheoretical Model
An evaluation that measured changes in a target group's self-efficacy would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome
C- impact
Measuring improvements in behavioral, environmental, predisposing, reinforcing, and enabling factors is generally part of _______________ evaluation A. Formative B. Process C. Impact D. Outcome
C- impact
Choosing to deliver a program through social media as opposed to face-to-face is making a decision about which "P" of the marketing mix? A. Product B. Price C. Place D. Promotion
C- place
Which of the following intervention activities could be described as regulatory activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings
C- using laws, ordinances, and policies
Designing an evaluation so that it produces valid, reliable, and usable information represents _______________. A. Utility B. Feasibility C. Propriety D. Accuracy
D- Accuracy
A local hospital system has decided to implement an established smoking cessation program for hospital employees. In this scenario, the hospital administrators are the ______________ and the hospital employees are the ________________. A. Users, adopters B. Users, program developers C. Program developers, adopters D. Adopters, users
D- Adopters, users
To correctly use the marketing mix A. Program planners use only the P's that consumer orientation research indicate need to be used. B. Promotion is always included along with at least one of the other Ps. C. All Ps need to be used equally. D. All Ps are used but to different degrees.
D- All Ps are used but to different degrees.
Behavioral theories: A. Provide a systematic way of understanding situations or events. B. Provide a framework to help guide selection and implementation of activities C. Attempt to describe behaviors exists and /or how to change behavior D. All of the above
D- All of the above
Adoption, implementation, and sustainability determinants should be prioritized based upon A.Perceptions of the planning committee support B. Level of target population support C. Resources and policy D. Changeability and importance
D- Changeability and importance
Formative evaluation can be done A. During program development B. After a program is implemented C. None of the above D. Both A and B
D- During program development and after a program is implemented
An evaluation that measured whether or not a program decreased the incidence of a particular health condition would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome
D- Outcome
Program implementation takes place in what Phase of the Precede-Proceed model? A. Phase 2 B. Phase 3 C. Phase 4 D. Phase 5
D- Phase 5
The social marketing "marketing mix" consists of A. Promotion, price, product, packaging B. Price, place, packaging, promotion C. Place, packaging, price, product D. Product, price, place, promotion
D- Product, price, place, promotion
Which of the following intervention activities could be described as health status evaluation activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings
D- Using health screenings
Which of the following is NOT a question to ask yourself when selecting a theory to use in a health promotion program? A. Is the theory logical? B. Has the theory been successfully applied to the same behaviors as those addressed in your program? C. Is the theory supported by research published in the professional literature? D. What theory is the easiest for me to understand?
D- What theory is the easiest for me to understand?
In Social Cognitive Theory, factors of reciprocal determinism include: A. Personal factors B. Environmental factors C. Behavioral factors D. All of the above
D- all of the above
Planners need to select interventions with the target population in mind. Which of the following need to be consider in the selection process? A. An intervention that is efficient, effective, and acceptable to the target population B. An intervention that is selected with the target populations' characteristics in mind C. An intervention that can be shaped to meet the needs and challenges of the target population D. All of the above
D- all of the above
An evaluation that measures changes in a target group's quality of life would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome
D- outcome
Transtheoretical Model
Prochaska and DiClemente
Health Belief Model
Strecher and Rosenstock