335 Final

How do you connect the program with its potential audience? is a question that would be posed and answered as part of implementation planning task ________. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.

A- 1

Who will implement the program? is a question that would be posed and answered as part of implementation planning task _______. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.

A- 1

The social marketing wheel consists of ____ steps and provides a framework for_______. A. 6, continuous monitoring B. 8, continuous monitoring C. 6, consumer orientation D. 8, consumer orientation

A- 6, continuous monitoring

Program evaluation planning should begin ____________________. A. At the same time as program planning B. Once the program planning process has finished C. Once the program has been implemented D. After the program has concluded

A- At the same time as program planning

The perceptions people have about health problems and health behaviors provide the foundation of this theory/model. A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Diffusion of Innovations

A- Health Belief Model

Which of the following is NOT a construct in the Transtheoretical Model? A. Perceived Threat B. Stages of Change C. Processes of Change D. Self-efficacy

A- Perceived Threat

At the urging of public health professionals some physician's have begun writing "prescriptions" for fruits and vegetables for patients with poor diets. This is an example of____. A. Personal communication B. Direct marketing C. Consumer promotion D. Public relations

A- Personal communication

People or organizations that are invested in the program, are interested in the results of the evaluation, and/or have a stake in what will be done with the results of the evaluation are called A. Stakeholders B. Program participants C. Key informants D. Target population members

A- Stakeholders

Which of the following intervention activities could be described as communication activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings

A- Using handouts, brochures, and radio

Weight maintenance and decreased blood pressure that result from regular physical activity are considered ____________________ products in social marketing? A. Core B. Actual C. Augmented D. Secondary

A- core

Perceived severity and contemplation are examples of _____________ factors. A. Intrapersonal B. Interpersonal C. Organizational D. Community

A- intrapersonal

Identifying positive role models and pointing out positive changes in others is consistent with the __________________________ concept of the social cognitive theory. A. Observational learning B. Behavioral capability C. Reciprocal determinism D. Expectations

A- observational learning

Theory of Reasoned Action

Azjen and Fishbein

This term refers to the notion that the program will continue after the planners cease involvement with the program. A. Dose B. Completeness C. Fidelity D. Sustainability

B- Completeness

Reciprocal determinism and observational learning are examples of ____________ factors. A. Intrapersonal B. Interpersonal C. Organizational D. Community

B- Interpersonal

A program based upon the health belief model that is employing strategies and activities selected and designed to clearly and appropriately communicate the consequences of a health problem and its associated risk factors is addressing the ________________ part of the HBM. A. Perceived susceptibility B. Perceived severity C. Perceived barriers D. Self-efficacy

B- Perceived severity

Evaluating if the program was implemented as intended is a form of _______ evaluation A. Formative B. Process C. Impact D. Outcome

B- Process

Which of the following is NOT an intrapersonal theory? A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Theory of Planned behavior

B- Social Cognitive Theory

Social marketing principles help program developers to plan programs that are focused on __________________ and are thus more successful. A. Health behavior theories B. The target population C. Incentives D. Change agents

B- The target population

Which of the following theories is a change theory? A. Health Belief Model B. Transtheoretical Model C. Precaution Adoption Process Model D. Theory of Planned Behavior

B- Transtheoretical Model

Which of the following intervention activities could be described as behavior modification activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings

B- Using behavior change techniques

The four standards of program evaluation are: A. Formative, summative, impact, outcome B. Utility, feasibility, propriety, accuracy C. Feasibility, summativity, formativity, accuracy D. Efficiency, efficacy, utility, feasibility

B- Utility, feasibility, propriety, accuracy

Engaging in regular physical activity is considered a ________ product in social marketing A. Core B. Actual C. Augmented D. Secondary

B- actual

______________ refers the "gatekeeper" or entities that are responsible for organizational/institutional buy-in of a program and can provide for access the intended population of the program. A. Users B. Adopters C. Regulatory agencies D. Fidelity

B- adopters

Assessing the target population's perceived barriers to engaging in a recommended behavior is important in figuring out how to address the _____________- P of the marketing mix? A. Product B. Price C. Promotion D. All the above

B- price

______________ refers to the individuals who are the recipients of a program. A. Behavioral scientists B. Users C. Green and Kreuter D. Adopters

B- users

Social Cognitive Theory

Bandura

What do the adopters think about program factors such as complexity, time investment, modifiability? is a question that would be posed and answered as part of implementation planning task ____________. A. 1 B. 2 C. 3 D. The question is not one that is part of implementation planning.

C- 3

You have developed a corporate weight loss program that includes a component where employees walk 10 minutes at the end of their lunch hour each day. One of the worksites that has adopted your program thinks that providing an extra 10 minutes at the end of the lunch hour 3 times a week to allow for employees to walk during lunch is not necessary. Instead the worksite just encourages walking during lunch but without the extra time. This is an example of a ________________ implementation issue. A. Dose B. Completeness C. Fidelity D. Sustainability

C- Fidelity

Select that statement that is FALSE. A. Audiences may be segmented based upon factors found in health behavior models. B. The professional literature can provide a good start to identifying possible target population perceived barriers to engaging in the desired behavior C. In positioning strategy if the desired behavior is important enough to a good health outcome it doesn't matter what the competing behaviors are. D. Social marketing's primary focus is on behavior.

C- In positioning strategy if the desired behavior is important enough to a good health outcome it doesn't matter what the competing behaviors are.

This theory/model is about readiness to attempt a new or change an existing behavior A. Health Belief Model B. Social Cognitive Theory C. Transtheoretical Model D. Diffusion of Innovations

C- Transtheoretical Model

An evaluation that measured changes in a target group's self-efficacy would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome

C- impact

Measuring improvements in behavioral, environmental, predisposing, reinforcing, and enabling factors is generally part of _______________ evaluation A. Formative B. Process C. Impact D. Outcome

C- impact

Choosing to deliver a program through social media as opposed to face-to-face is making a decision about which "P" of the marketing mix? A. Product B. Price C. Place D. Promotion

C- place

Which of the following intervention activities could be described as regulatory activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings

C- using laws, ordinances, and policies

Designing an evaluation so that it produces valid, reliable, and usable information represents _______________. A. Utility B. Feasibility C. Propriety D. Accuracy

D- Accuracy

A local hospital system has decided to implement an established smoking cessation program for hospital employees. In this scenario, the hospital administrators are the ______________ and the hospital employees are the ________________. A. Users, adopters B. Users, program developers C. Program developers, adopters D. Adopters, users

D- Adopters, users

To correctly use the marketing mix A. Program planners use only the P's that consumer orientation research indicate need to be used. B. Promotion is always included along with at least one of the other Ps. C. All Ps need to be used equally. D. All Ps are used but to different degrees.

D- All Ps are used but to different degrees.

Behavioral theories: A. Provide a systematic way of understanding situations or events. B. Provide a framework to help guide selection and implementation of activities C. Attempt to describe behaviors exists and /or how to change behavior D. All of the above

D- All of the above

Adoption, implementation, and sustainability determinants should be prioritized based upon A.Perceptions of the planning committee support B. Level of target population support C. Resources and policy D. Changeability and importance

D- Changeability and importance

Formative evaluation can be done A. During program development B. After a program is implemented C. None of the above D. Both A and B

D- During program development and after a program is implemented

An evaluation that measured whether or not a program decreased the incidence of a particular health condition would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome

D- Outcome

Program implementation takes place in what Phase of the Precede-Proceed model? A. Phase 2 B. Phase 3 C. Phase 4 D. Phase 5

D- Phase 5

The social marketing "marketing mix" consists of A. Promotion, price, product, packaging B. Price, place, packaging, promotion C. Place, packaging, price, product D. Product, price, place, promotion

D- Product, price, place, promotion

Which of the following intervention activities could be described as health status evaluation activities? A. Using handouts, brochures, and radio B. Using behavior change techniques C. Using laws, ordinances, and policies D. Using health screenings

D- Using health screenings

Which of the following is NOT a question to ask yourself when selecting a theory to use in a health promotion program? A. Is the theory logical? B. Has the theory been successfully applied to the same behaviors as those addressed in your program? C. Is the theory supported by research published in the professional literature? D. What theory is the easiest for me to understand?

D- What theory is the easiest for me to understand?

In Social Cognitive Theory, factors of reciprocal determinism include: A. Personal factors B. Environmental factors C. Behavioral factors D. All of the above

D- all of the above

Planners need to select interventions with the target population in mind. Which of the following need to be consider in the selection process? A. An intervention that is efficient, effective, and acceptable to the target population B. An intervention that is selected with the target populations' characteristics in mind C. An intervention that can be shaped to meet the needs and challenges of the target population D. All of the above

D- all of the above

An evaluation that measures changes in a target group's quality of life would be a/an ___________________ evaluation. A. Formative B. Process C. Impact D. Outcome

D- outcome

Transtheoretical Model

Prochaska and DiClemente

Health Belief Model

Strecher and Rosenstock