4.04 quiz
Pataasin ang iyong marka sa homework at exams ngayon gamit ang Quizwiz!
The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?
Generate an immediate response
Which communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?
Newsletters, annual reports, and the company's web site
During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?
Product placement
The use of communications channels in public-relations activities is an important part of which action?
Providing information