4.04 quiz
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The reason for using certain communications channels, such as coupons, in sales promotion is to accomplish which goal?
Generate an immediate response
Which communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?
Newsletters, annual reports, and the company's web site
During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?
Product placement
The use of communications channels in public-relations activities is an important part of which action?
Providing information