5 Major Promotion Tools

public relations (PR)

building good relations with firms various publics through favorable publicity

5 major promotion tools

advertising, public relations, sales promotion, personal selling, direct and digital marketing

direct and digital marketing

engaging directly with targeted individual consumers for immediate response and long-term customer relationships

advertising

paid nonpersonal promotion of ideas, goods, or services by sponsor

personal selling

personal customer interactions by sales force to make sales and build long term CR

sales promotion

short-term incentives to encourage purchase of product